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The Maxted factor

Online publisher Jackie Maxted has built her online beauty directories beautydirectory.com.au and beautyheaven.com.au which have become invaluable resources for people involved in the beauty industry. By Nicola Card.

JACKIE MAXTED was one of the early innovators in the online B2B arena when, in 1999, she launched beautydirectory.com.au. The successful (and later on award winning) business-to-business online data base is devoted to all things beauty: product lists, comprehensive media directory, news and views with downloadable hi-res images.

The Beauty Directory website quickly became an indispensable source for beauty editors and writers and others in the industry.

“Being privy to all the latest in beauty news, we’re the first to know about new releases and beauty products and we go online in hours and do daily updates,” Maxted explained.

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“Being privy to all the latest in beauty news, we’re the first to know about new releases and beauty products and we go online in hours and do daily updates,” Maxted explained.

While she was catering for the beauty trade via the website, Maxted was always aware of the potential to expand beyond that closed community by developing a consumer version. “I realised there was a passion about beauty products among all women and that interest in beauty crosses all demographics. They love using new products and chatting about them.” +