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 The Maxted factor
JACKIE MAXTED was one of the early innovators in the online B2B arena when, in 1999, she launched beautydirectory.com.au. The successful (and later on award winning) business-to-business online data base is devoted to all things beauty: product lists, comprehensive media directory, news and views with downloadable hi-res images. The Beauty Directory website quickly became an indispensable source for beauty editors and writers and others in the industry. “Being privy to all the latest in beauty news, we’re the first to know about new releases and beauty products and we go online in hours and do daily updates,” Maxted explained. Business SuccessIt's all about locationAn Australian start up has found a way to fill in the holes in the US military’s $40 billion GPS system and now they are gearing up to tell the world about it. By Andrea O’Driscoll + Business SuccessPlumbing the tech marketBrett Chenoweth and Danny Gilligan’s technical support service Gizmo is continuing to grow year on year despite the current downturn. Gilligan puts it down to the expanding market and the company’s focus on excellent customer service. By Andrea O’Driscoll + My Business TechnologyCreating communitiesWhen Paul Carmody and Cameron Clark threw in their day jobs to launch Knowledge Community, a networking tool for parents, teachers and pupils, they didn’t expect US computing giant Intel to come knocking on their door. By Andrea O’Driscoll + RetailingReviewing performanceIN MY EXPERIENCE advising businesses, I’ve seen many retail owners and managers struggle with giving honest constructive feedback to their employees. + Business SuccessTomatoes are a growth businessA medical problem triggered Mark Millis’ focus on growing tomatoes using hydroponics. By Andrea O’Driscoll. + My Business OnlineOnline marketing in tough timesWith sales subsiding, many businesses are looking for low cost, but effective ways to reach new customers. Our online business expert, Sophie Wegat, outlines some of the options to explore. + “Being privy to all the latest in beauty news, we’re the first to know about new releases and beauty products and we go online in hours and do daily updates,” Maxted explained. While she was catering for the beauty trade via the website, Maxted was always aware of the potential to expand beyond that closed community by developing a consumer version. “I realised there was a passion about beauty products among all women and that interest in beauty crosses all demographics. They love using new products and chatting about them.” + |
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Online publisher Jackie Maxted has built her online beauty directories beautydirectory.com.au and beautyheaven.com.au which have become invaluable resources for people involved in the beauty industry. By Nicola Card.