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 ColumnsThe AdvocateRed tape still entangling businessJuly 2010 Peter Strong SINCE AT LEAST the mid 1980s, all governments have claimed that red tape and compliance is a burden on business that should be removed and that no new red tape should be introduced. All...+ Small business people are differentJune 2010 Peter Strong OWNING A BOOKSHOP in Canberra and being the CEO of the National Independent Retailers Association (NIRA) fit together like red wine and cheese at a poetry night. Small business is the back bone of any...+ Finding the seat of powerMay 2010 Peter Strong A POLITICAL ADVOCATE for any group needs to have information that gives that group some sort of relevance in the world of politics. Politicians and policy makers all like to talk about how important...+ MarketingSpending on marketingJuly 2010 Michelle Gamble IF I HAD a penny for every time a business owner asked me how much they should be spending on marketing – I’d never have to worry about budgeting for my own! Lots of...+ Getting the numbers rightJune 2010 Michelle Gamble GIVEN THIS IS the end of financial year issue of My Business, I thought it appropriate to write about the numbers side of marketing. You might find it surprising that 90 per cent of marketing...+ Making the plan happenMay 2010 Michelle Gamble LATE LAST YEAR I wrote down a plan for some of my life goals and for once it was not some dreamy ‘vision’ thing. I slowly and deliberately thought through what was important for...+ Business CoachingPersonal values in businessJuly 2010 Brad Sugars CAN YOU AFFORD to build your business on your own set of personal values? Maybe a better question would be, “Can you afford not to?” When I first started in business, I adopted a personal...+ Dominating your nicheJune 2010 Brad Sugars ONE OF THE BEST ways to make your “small” business big is to make sure you have healthy profit margins, and that you have identified a niche in the market. Once you identify that...+ Pricing for profitMay 2010 Brad Sugars AFTER TALKING WITH thousands of business owners and entrepreneurs over the past several months all over the world, I’ve been able to reaffirm (at least for myself) that the basic challenges in running a...+ NetworkingNetworking with social mediaJune 2010 Ivan Misner FROM A BUSINESS perspective, the ideal use for social media is to build your brand and your credibility with the people you are connected with. It’s all about providing value for your connections and...+ Networking speaks all languagesMay 2010 Ivan Misner THERE’S A VERY good reason why referral networking is becoming an accepted and important marketing strategy in businesses worldwide: simply, it works. Imagine being dropped off in a foreign city with nothing but a...+ Financing Your BusinessSend me an angelJuly 2010 Matthew Nolan AS BUSINESS bounces back, essential funding remains elusive. The recent upheaval has left banks unified in their conservative views on approving business loans. Venture capital funds are also constrained in funding businesses, stifled by...+ Reducing the tax loadJune 2010 Matthew Nolan TAX TIME IS upon us again already. But forget shoe boxes full of receipts and a mad scramble to meet deadlines. Now is the time to position your business so that this year’s tax...+ The costs of separationMay 2010 Matthew Nolan WHEN A PERSONAL relationship breaks down, the last thing you want to think about is business issues. But as the emotions calm and you both start sorting out assets and liabilities, it can be...+ RetailingEffective ways to grow your salesJuly 2010 Tony Gattari WHEN SALES are down retailers often respond by advertising or by holding a sale. Why? Because everyone else does, so it must work. People also get caught up in all of the airy-fairy stuff that...+ Tips to keep you aheadJune 2010 Tony Gattari Communicate professionally: Customers today have access to more information than ever before. Customers can make product comparisons very easily. And most customers know what they are after even if they don’t know how to...+ Tips for retail marketingMay 2010 Tony Gattari RETAILERS ALL OVER the world are trying to do more with less as marketing budgets are slashed in these tougher economic times. But for those with a nose for a bargain and a little...+ SalesThe art of effective networkingJuly 2010 Phil Lee MANY SMALL business owners and salespeople attend networking events with the sole objective of finding potential customers but, unfortunately, most are ill-prepared for the task. They simply don’t have a planned and effective strategy...+ The art of qualifyingJune 2010 Phil Lee ARE YOUR SALESPEOPLE qualified to qualify? No, it’s not a trick question. It’s a question designed to draw attention to the fallacy of the basic premise many non-retail salespeople (including yours) rely on when...+ Effective sales coachingMay 2010
Phil Lee NOT MANY small business owners have had training and experience in how to effectively coach their salespeople. In this article I’ve attempted to simplify the process and offer you a twenty point, recipe style...+  |
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