Aussie duo showcase invention to Hollywood

An Aussie duo who established their innovative business via crowdfunding will be celebrating the Oscars in style this year, after their product was chosen for inclusion in the official Academy Awards gift bags.

An Aussie duo who established their innovative business via crowdfunding will be celebrating the Oscars in style this year, after their product was chosen for inclusion in the official Academy Awards gift bags.

Jesse Leeworthy and Jonathan Byrt came up with an idea to encourage people to avoid single-use plastic water bottles, which are energy-intensive to produce and often end up in landfill or polluting waterways.

“We were finding not only a frustration with single-use drink bottles from an environmental stance but we found it intriguing as to why all bottles were round. Bottles hadn’t changed shape in decades yet tablets, laptops and computer bags were all flat in their design. Round bottles just didn’t fit with our modern lives. So, we decided to flip the equation,” Mr Leeworthy said.

“To really break people’s habits around single-use drink bottles we had to offer something that was truly convenient, beautiful and sustainable in design.”

The result is the memobottle™, which is a reusable flat water bottle which is designed to be the same size as A5 and A6 paper. The duo say that this design enables the bottle to sit alongside books and computers, making it more convenient to carry.

The memobottle™ was launched in August 2014 after an overwhelmingly successful crowdfunding campaign on Kickstarter, smashing their original target of $15,000 to bring in $261,148.

While the product is now sold in 70 countries, being included in each nominee's gift bags presents a new opportunity to raise awareness of both their brand and their environmental cause.

“Getting the memobottle™ in the hands of actors like Matt Damon and Leonardo DiCaprio is exciting for us on many levels” said Mr Byrt.

“These are people who are enormously passionate about environmental and social causes. Matt works tirelessly with his charity Water.org and Leo is doing incredible social and climate-related work with the Leonardo DiCaprio Foundation. They are using their vast influence to shed light on environmental issues that need addressing."

“Our focus and aim has always been to inspire and create a more re-usable society. We are doing everything we can to spread the word by sharing memobottle™ and our environmental message with the world,” Mr Leeworthy added.

“If the Oscars generates increased awareness of our message then that is a positive for us and a win for the environment.”

promoted stories