Celebrity designer says functionality is key

According to celebrity interior designer Shaynna Blaze, business owners should avoid getting caught up in the aesthetics of styling a new workspace and instead focus their attentions on the usage of that space.

According to celebrity interior designer Shaynna Blaze, business owners should avoid getting caught up in the aesthetics of styling a new workspace and instead focus their attentions on the usage of that space.

The co-presenter of The Lifestyle Channel’s Selling Houses Australia and judge on the most recent series of renovation show The Block said that while she “is known for cushions and colour”, the key element of any design is functionality.

“I come from a commercial background and functionality was always number one. It always had to look great, but if it didn't function, it wasn't a good design,” she told My Business.

“So in business – and in the home  the basics are that it's got to function well, it has to be cost effective, it has to service your purpose, and also it has to make you feel great or it has to create a certain mood.”

That mood can have a big impact not only your employees working in the space, but also on potential customers walking through the door.

“In business, you want people to come in and feel energetic and they want to buy, or you want somebody to have a very creative workspace, or you want people to have an area where they can relax,” Ms Blaze said.

According to Ms Blaze, Australian business operators also don’t need to invest considerable time and money searching for the latest design trends overseas, given that there is so much inspiration here already.

“It used be that Australia looked overseas for their inspiration a lot and our own Australian type of design bubbles along. But there is a very thin line now,” she explained.

“Australia is so international, because we have so many different influences from Europe, from America, from Asia, whereas a lot of other countries tend to stick to their own design with a little bit of influence.

“When I went to the American market last year, they just said 'You guys are unique, you're different; we look to you for inspiration'. So I think the table has really turned and the world is looking to us for inspiration.”

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