8 tips to improve a business sale

Leaving succession planning to the last minute puts your business at risk of slumping growth, unhappy and confused employees and surprised clients. It may not be time to exit the business yet, but it is time to plan.

Less than one in 10 business owners have an exit plan: usually because they claim they are too busy to think about it. The result is that they don’t start planning for their business exit until it is actually time to exit, which is far too late.

This can significantly decrease the value of the business to potential acquirers. 

The following tips will help you achieve the best results from a business exit:

1. Be proactive

Most business owners think first of competitors as potential purchasers of their business, but this is unlikely to be the only option.

A business sale is occurring, with a contract being signed and keys being passed onSeek out potential purchasers such as international corporate buyers, equity institutions, existing management and long-term employees.

All these potential acquirers may value the business differently – and more advantageously – than competitors, suppliers or customers.

2. Get organised

Most business owners are unprepared for the amount of work and documentation required to support the due diligence process.

This documentation is needed to verify the performance and profitability of the business.

It can be extremely time-consuming to bring together the historical data needed to provide confidence and show the business in the best possible light, so leaving it to the last minute is not a good idea.

The sales process itself is time-consuming and heavily distracting for all involved.

This is where a good transaction adviser can take the pressure off management and increase the chances of success.

3. Maintain business focus

As retirement approaches, business owners may be tempted to take their foot off the accelerator, but this is a mistake. It can damage the business by allowing competitors to gain market share.

It’s important to keep running the business to its full capacity, or else speed up the succession plan so value is not eroded.

4. Consider a staged exit

It’s not always necessary to sell 100 per cent of the business immediately.

Many purchasers see an advantage in a ‘staged exit’ because it retains customer goodwill and gives the new owner time to learn how the business operates.

For sellers, there is the advantage of keeping an interest in the business, demonstrating its worth and staying busy, while reducing the level of responsibility with a clear end point.

5. Understand the tax implications

We’ve known business sales to be cancelled because the business owner didn’t understand the implications of their personal tax structure.

Making sure the right structure is in place early on is vital to a smooth and successful sale process, taking into account considerations such as capital gains, trusts, small business and superannuation exemptions, and tax-effective distribution strategies.

6. Keep personal expenses out

The purchase price of a business is usually linked to a multiple of annual earnings, including personal “non-business” expenditure in the cash flow.

Therefore, excluding such expenses can have a significant impact on the sale price.

7. Reduce risk for purchasers

Provide a clear business forecast and an ongoing business model that is proven, robust and realistic. This will reduce the purchaser’s perceived risk and help increase the sale price.

8. Reassess expenditure

Simon James, HLB Mann JuddIt is a good idea to be competitive on technology and plant and equipment, but at the same time not to over-capitalise immediately prior to a business sale.

Any new equipment purchased must add value to your business processes, efficiency and bottom line to increase the sale value.

Simon James is a partner at HLB Mann Judd.

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