Innovate or perish

Maree_HamiltonMaree Hamilton looks at how innovative marketing strategies and business ideas can help your business stand out from the crowd and move into a whole new sphere of operations

Innovation is the current buzz word in business right now and with good reason.

If your business is innovative you WILL stand out from the crowd. In business it is imperative to analyse your competitors and determine what your business does better.

You need to offer something totally different to what already exists in the marketplace or to improve on an existing product or service.

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Maree Hamilton

It is critical to survey your target market so that you can:
1.       Make their life easier  and
2.       Solve a problem for them

Emotional marketing is a great way to be innovative and tap into the emotions of your  customers. Successful businesses are those that excel at innovation and thinking outside the square. Apple is the ultimate example of a successful & innovative company that continually develops innovative products and creates a culture based on its products .

Innovation has also given rise to a new business – the “ideas business”. I have fallen pray to this industry myself, constantly coming up with great ideas and turning them  into products or businesses.  The reason that businesses exist to come up with great commercial ideas is that many entrepreneurs lack the higher level brainstorming skills required to create successful businesses based on unique concepts & ideas.

Generating ideas for businesses that will result in new markets, new products that are more efficient  and unique ways of solving a problem,  are priceless. Often it takes another perspective and brainstorming to come up with a brilliant & workable concept – this could make you millions of dollars! By nature, some of us are more creative than others & can see an answer to a problem that many people just cannot see.

There are so many business ideas I have come up with myself over the last 6 months. I have now started my first book, created a corporate event planning business, created an ideas website for entrepreneurs and the list goes on.  I have met so many entrepreneurs that also have great business ideas but they stop right there & don’t make their business idea a reality. Making a business idea into an actual business does not have to cost a lot of money & you can actually start an online business with social media & web presence & logos & business cards for under $100 (that is another product that I have created that shows you how – you just need to know what to do on the internet!)

There are amazing websites that can help start up businesses such as – www.fiverr.com (a place where businesses provide services  for $5 such as graphic design, press releases, social media pages, seo reports on your website etc.This is a great site for a new business that is cash poor.

If you would like a great design for a business card or logo etc you can go to www.99designs.com.au & have a pool of  businesses submitting designs for you in a contest & you award the winner – if you are not happy you get a refund. I used this website for my new book and I had 107 designs – I can’t rate this website highly enough. Sometimes we need to search for a different way of doing things and this website certainly offers that.

The internet is an amazing place that can offer so much information & provide you with some great business ideas. If I am looking for a new business idea I often search the internet for sites such as fiverr and various overseas sites that start my train of thought in the right direction.

Why not get your creative juices flowing?  Think of a great business idea that meets the needs of your target market – the difference between you and a select few that will make money from such an idea is ……ACTION!

Maree Hamilton is a business  strategic alliance specialist. She is a Public Speaker, and CPA accountant - she has dealt with thousands of small to medium sized businesses. She teaches businesses how to become innovative, stand out from the crowd & work on relationships which are paramount to business success!  Maree also has a business networking group which holds events in many Melbourne suburbs  – www.networkevents.com.au. If you would like  to find out how Maree can help your business reach new heights by working on relationships you can email her at  This email address is being protected from spambots. You need JavaScript enabled to view it.

Learn about Maree’s book “Life Sucks but YOU CAN turn it around” at www.lifesucks.com.au

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