Week in brief April 11 2012

ShitterMinister for Small Business Brendan O’Connor to give IPA Pre Budget Lecture; Shitter to print tweets on dunny paper; Connecting businesses with blogging mothers; Digital advertising on the rise; and more.


Shitter_copy
CAPTION: Shitter - a novel idea if ever there were one. (Shitter)


Australia’s first Cabinet Minister for Small Business, Brendan O’Connor, will deliver the second annual Institute of Public Accountants Pre Budget Lecture at Canberra’s National Press Club on Monday May 7. This will mark one of Minister O’Connor’s first major public speeches since his promotion to his current position. Interested parties can register to attend here by Friday April 20.


Australia’s largest live social media event focused entirely on connecting companies with mums who blog took place in Melbourne on Saturday March 31. The ‘Bloggers BBQ’, as it’s called, is a ‘Brand Experience Day’ that introduced 100 parenting and lifestyle bloggers to 10 participating companies, including Fressure Foods, Cottee’s, Lenard’s, McCormick Foods, Crayola, Hotmail, Britz Campervans, Nad’s and Ella’s Kitchen. During the four-hour event, over 1,200 brand experiences, 400 tweets, and 380 brand mentions were collectively registered from 100 unique authors, who between them connected to an audience in excess of 107,000. Score one for social media...and mums.


Two Sydney PR blokes – Matt Delprado, creative director of Sydney agency Profero, and former Profero group account director David Gillespie – have launched an interesting service that prints Twitter tweets on rolls of toilet paper. The service, branded to look like Twitter, delivers dunny paper rolls printed with your favourite tweets to your door. Naturally, the service is called ‘Shitter’. Get Shitter here.


Ad News
reports that, according to the This Year, Next Year: Interaction 2012 report from WPP's GroupM, global digital advertising spending is expected to hit $US98.2 billion in 2012. And much of that will be done in our region, with the report predicting US$31.4 billion likely to be spent within Asia Pacific, up from US$24.8 billion in 2011.


Facebook has just forked out around $US1 billion in a combination of cash and shares for popular photo-sharing app Instagram. Using Instagram, people can take photos with mobile devices through a number of filters and then share them through digital social networks.Could this be yet another application businesses using Facebook as a marketing tool can leverage to promote their business?

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