Why you need to want it more than the next guy

Franziska_Iseli-HallTNMany business owners give up a wee bit early, when all they needed to do was keep pushing. Here, Franziska Iseli-Hall explains why in business you need to want it more than the next guy.

Many business owners give up a wee bit early, when all they needed to do was keep pushing. Here, Franziska Iseli-Hall explains why in business you need to want it more than the next guy.

Okay, I admit it, I’ve been secretly watching The Voice in those precious few moments when I’ve not been running around at a million miles an hour chasing up a million different things – as most SME business owners are want to do. 

It’s such a rare occasion that I watch anything on TV, but I’ve gotten completely sucked into watching this popular show. It’s quite incredible how much unrecognised talent there is in Australia. I really admire the contestants’ courage and determination. It must be so nerve wrecking to get up on a big stage and sing in front of a massive audience not knowing whether any of the coaches will turn around for them.

Even though some of the artists don’t turn chairs, they are encouraged to keep fighting for their dreams. You can see how some of them will absolutely keep going while others might not.

This made me think about being a business owner. There are so many ups and downs in business that we have no choice but to endure and overcome. And it’s not always easy, especially if you are on your own and without the support of a team cheering you. There are no coaches turning around on big fancy red chairs to give you a verbal pat on the back in this game. 

I’ve seen so many start-up businesses give up just a little bit too early, when all they needed to do is adjust the course a little bit, innovate on their marketing strategies and keep pushing.

No one said that being in business is like eating delicious Swiss chocolate (I wish), especially in the early years of a business. But on the other hand, being a successful business owner must be one of the most rewarding journeys.  The ones that make it all the way up to the summit and can sit pretty (occasionally) are the ones that keep going no matter what.

British singer-songwriter and The Voice coach Seal put it beautifully when he said that the most successful artists didn’t get there because they were the best. In fact, there were people that were better, but the winners wanted it more. 

The same logic in business, you don’t necessary have to be the best (it helps), but you most certainly have to want it more and do better marketing (amongst other essentials) than anyone else.

It doesn’t matter whether you are a young business or have been in business for 30 years, your market, the tools available to you and customer behaviours change constantly, so you have to keep adapting and be flexible to make it through challenging times. 

The world needs you as a successful business owner. The economy needs you! And so does your family and community, so never ever give up! That may sounds like a cliché, but clichés become clichés for a reason – because there is time-tested truths to them.

 Now back to The Voice!

 Franziska Iseli-Hall is Founder of Basic Bananas. 

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