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Marketing

Six steps to creating a content marketing strategy that works

Story by "Joe Pulizzi "  | February 18, 2014, 8:47 AM

To what degree is your content marketing strategy delivering the results you want it to? For those who aren’t happy with their content marketing strategy, here content marketing maestro Joe Pulizzi explains how you can turn it around.

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The importance of delivering on your brand message

Story by "Michael Kava"  | September 28, 2012, 8:49 AM

Michael_KavaTNIn our extremely over communicated and cluttered marketplace, we get delivered a multitude of messages from brands trying to convey messages to their prospective clients and customers. Michael Kava explains why you must deliver on your brand message.

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Siimon Reynolds’ seven tips for marketing in the 21st century

Story by "Alex Pirouz"  | February 15, 2012, 9:30 AM

marketing-iconConsumers are developing resistances to many marketing techniques. Alex Pirouz of RIDC Advisory brings us Siimon Reynolds’ seven potent new ways to make your marketing cut through the clutter.


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Five questions to build "brand love" and great word of mouth

Story by "Sarah Birken"  | February 10, 2012, 9:39 AM

Sarah_birkenIf you want your customers to love your brand and tell the world about it, Sarah Birkens of Purple Circle Group has five questions which, if you answer them honestly, will help you to get positive word of mouth.

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How social media helps you battle big brands

Story by "Robert Maroszek"  | February 6, 2012, 11:20 AM

Robert_MaroszekThe internet and social media make it easier than ever to connect with customers, says Robert Maroszek, and you can cash in and take on the biggest brands if you follow his seven social media best practices.

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Forget everything you know about group buying

Story by "Simon Sharwood"  | February 1, 2012, 1:37 PM

marketing-iconThe group buying industry has evolved rapidly and says 2012 will see fewer companies offer deals that are very different to those that worked in 2011. Add a comment
   

Lady Gaga’s startup and the future of social networks

Story by "Justin Grey"  | January 30, 2012, 9:44 AM

Pop star Lady Gaga has made a very substantial investment in a new type of social network that she’ll control. Add a comment
   

The government research that shows why you need to improve your online customer service now

Story by "Justin Grey"  | January 25, 2012, 9:01 AM

technology-iconAustralians have sent the federal government sending an overwhelmingly strong signal that they want online and telephone interactions. Are you ready to match their desires? Add a comment
   

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Government news for business

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