Marketing

The importance of delivering on your brand message

Story by "Michael Kava"  | September 28, 2012, 8:49 AM

In our extremely over communicated and cluttered marketplace, we get delivered a multitude of messages from brands trying to convey messages to their prospective clients and customers. Michael Kava explains why you must deliver on your brand message.

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Siimon Reynolds’ seven tips for marketing in the 21st century

Story by "Alex Pirouz"  | February 15, 2012, 9:30 AM

Consumers are developing resistances to many marketing techniques. Alex Pirouz of RIDC Advisory brings us Siimon Reynolds’ seven potent new ways to make your marketing cut through the clutter.

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Five questions to build "brand love" and great word of mouth

Story by "Sarah Birken"  | February 10, 2012, 9:39 AM

If you want your customers to love your brand and tell the world about it, Sarah Birkens of Purple Circle Group has five questions which, if you answer them honestly, will help you to get positive word of mouth.

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How social media helps you battle big brands

Story by "Robert Maroszek"  | February 6, 2012, 11:20 AM

The internet and social media make it easier than ever to connect with customers, says Robert Maroszek, and you can cash in and take on the biggest brands if you follow his seven social media best practices.

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Forget everything you know about group buying

Story by "Simon Sharwood"  | February 1, 2012, 1:37 PM

The group buying industry has evolved rapidly and says 2012 will see fewer companies offer deals that are very different to those that worked in 2011. Add a comment

Lady Gaga’s startup and the future of social networks

Story by "Justin Grey"  | January 30, 2012, 9:44 AM

Pop star Lady Gaga has made a very substantial investment in a new type of social network that she’ll control. Add a comment

The government research that shows why you need to improve your online customer service now

Story by "Justin Grey"  | January 25, 2012, 9:01 AM

Australians have sent the federal government sending an overwhelmingly strong signal that they want online and telephone interactions. Are you ready to match their desires? Add a comment

Thinking of going solo? Play the freelance board game first!

Story by "Simon Sharwood"  | January 17, 2012, 9:53 AM

Plenty of business start when the founder decides to strike out on their own. If that's something you are contemplating, there's now a mostly-serious board game to help.

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