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Marketing

Cashing in on the MasterChef final

Story by "Justin Grey"  | August 5, 2011, 9:39 AM

Rockhampton Hairhouse Warehouse franchisees Jason and Jodie Kliese have booked a TV ad that will air during the MasterChef final. What do you think it will cost?

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Five ways to do better on LinkedIn

Story by "Heather Smith"  | August 1, 2011, 9:27 AM

 Heather_SmithHeather Smith has networking hard on LinkedIn and has used her experiences to distil a list of five things you could be doing better on LinkedIn.

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Spoilt Rotten Hair & Beauty Studio goes for My Business awards bonus points

Story by "Justin Grey"  | August 1, 2011, 8:51 AM

Spoilt Rotten Hair & Beauty Studio has taken the challenge to win five bonus marks in the 2011 ActionCOACH My Business awards. Check out the company's video entry!

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Five low-budget small business marketing videos

Story by "Justin Grey"  | July 25, 2011, 9:47 AM

Online video is a wonderful marketing tool, but one some small businesses feel is expensive and daunting to create. We've found five simple, low-budget videos that offer you some examples of how to get started.

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iBranding – Five of Apple's best marketing techniques

Story by "Tony Eades"  | July 14, 2011, 9:59 AM

How does Apple do it? Tony Eades of The Brand Manager has distilled five of the company's marketing techniques and explains how you can put them to work in your business.

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How McDonalds failed in Fiji - then fixed it

Story by "Justin Grey"  | July 12, 2011, 10:01 AM

Merrill Pereyra spent 23 years with McDonald's as a Senior Executive responsible for expanding the company's operations into local and international markets. In this extract from his new book, Expand Your Brand, Merrill explains why it is critical to understand the culture of any new export market you target.

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Four Balinese marketing secrets

Story by "Franziska Iseli-Hall"  | July 1, 2011, 3:48 PM

franziskaiselihallFranziska Iseli-Hall, co-founder and director at Basic Bananas has been to Bali and brought back marketing tips based on practices that make the island's tourism businesses so succesful.

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Don't put all your marketing eggs in one basket

Story by "Phoebe Netto"  | July 1, 2011, 3:35 PM

phoebe_netto_iconDon't put all your marketing eggs into a single basket: smaller spends on simple and cost-effective tactics can be as effective and bring longer-term benefits to your business.

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Government news for business

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