SME Association of Australia announces YouTube marketing event

The SME Association of Australia, in conjunction with Rippling and Milestone Events, has announced a new YouTube marketing event for SME business owners.

The SME Association of Australia, in conjunction with Rippling and Milestone Events, has announced a new YouTube marketing event for SME business owners.

The SME Association of Australia (SMEA) is inviting all SME business owners and SMEA Members to The Power of YouTube Marketing for SMEs, a breakfast event being held in Many, Sydney on Friday February 20.

YouTube is the third most visited website globally, the second largest search engine and is owned by the world’s largest search engine – Google. YouTube can be a very powerful tool for brands and businesses, but only if business owners know how to leverage it cost effectively to deliver business results.

Presented by Nigel Abbott, Managing Director of Rippling, a digital marketing agency with 17 years experience specialising in content creation and customer connection, The Power of YouTube Marketing for SMEs event will provide attendees with:

  • The history of YouTube and where it is today.
  • Tips on how to set up or improve a YouTube Channel.
  • Content categories to drive business growth and customer engagement.
  • YouTube’s suite of tools for a more engaged viewer experience.
  • Tips on optimising video content.
  • YouTube Advertising versus Google Ad Words.
  • Plenty of great case studies.

Having managed the production of hundreds of videos and over 100 YouTube marketing campaigns, Nigel will share his insight and expert advice to help SME business owners leverage content to grow their business. Rippling’s impressive client list includes Kia, Snow Victoria, National Maritime Museum, Snow Australia and Macquarie Graduate School of Management.

The Power of YouTube Marketing for SMEs is event happening at Milestone Events at 16 N Fort Road in the picturesque North Head Sanctuary at Manly, kicking of with registration at 0700 and concluding at 0900. Breakfast will be served. Tickets to the event cost $25 for SMEA Members, and $50 for non-members. Book your spot now by visiting www.smea.org.au/events/event/marketing-for-smes. To become a Member of the SME Association of Australia, visit www.smea.org.au/membershipinformation/membership. 


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