Building, construction, architecture & design SMEs slow social media adopters

A new survey has found that 36 per cent of building, construction, architecture and design businesses are not on social media, despite 61 per cent believing that social media is now a crucial marketing tool.

The survey, conducted recently by Infolink.com.au and involving more than 1,126 businesses, found that 36 per cent of businesses are not sure how to use social media to engage their market. The survey also revealed that 72 per cent of businesses in these industries know having a strategy for social media is important but are unsure how to create such strategies to engage their followers.

“Businesses understand that social media is an integral part of building their brand online and an excellent tool to engage and converse with their target audiences, however they don’t know how to use it to achieve this goal,” Chris Mottershead, Account Manager for Infolink.com.au, says.

Additionally, nearly all businesses surveyed agreed having a website is important for businesses in their industry, yet one fifth still don’t have a website. When asked about what social media channels they use, 38 per cent said they have a Facebook page while 37 per cent have a LinkedIn account.

“Businesses can engage with their customers on social media by starting conversations with them, posting information of value to them and providing great customer service,” Mottershead concludes.

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