The secrets to attracting new customers

In this episode of the My Business podcast, our guest Tom Panos – real estate auctioneer and sales educator – discusses the secrets to getting more customers through the door.

 


“Doing something well is not necessarily doing something important,” says Tom Panos – well-known in real estate circles as an independent auctioneer and sales educator, as well as an executive with News Corp Australia.

In this episode, he speaks with My Business editor Phillip Tarrant and publisher Russell Stephenson about understanding the difference between sales and marketing, his three-phase approach to client attraction and the value of what he refers to as ‘educational selling’.

Listen to other instalments of the My Business Podcast:
Episode 33: Are you a leader, a manager or both?
Episode 32: Customer satisfaction: the only growth that counts
Episode 31: Taking a new idea from concept to consumer
Episode 30: Exclusive: Why not all growth is good growth
Episode 29: Taking the frustration out of people management
Episode 28: 'How I achieved 80% growth in turnover'
Episode 27: Giving your business the perfect fit-out
Episode 26: Cash flow tips and tricks for SMEs
Episode 25: SMBs have their say on economic prospects
Episode 24: Offshore workers: the next bastion of business growth?
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