In this episode of the My Business podcast, our guest Tom Panos – real estate auctioneer and sales educator – discusses the secrets to getting more customers through the door.
Listen to other instalments of the My Business Podcast:
“Doing something well is not necessarily doing something important,” says Tom Panos – well-known in real estate circles as an independent auctioneer and sales educator, as well as an executive with News Corp Australia.
In this episode, he speaks with My Business editor Phillip Tarrant and publisher Russell Stephenson about understanding the difference between sales and marketing, his three-phase approach to client attraction and the value of what he refers to as ‘educational selling’.
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
Episode 36: How exporting is driving growth for ambitious SMEs
Episode 35: Trumped or pumped? SME sentiments revealed
Episode 34: Anytime Fitness Australia founder talks expansion and competitive markets
Episode 33: Are you a leader, a manager or both?
Episode 32: Customer satisfaction: the only growth that counts
Episode 31: Taking a new idea from concept to consumer
Episode 30: Exclusive: Why not all growth is good growth
Episode 29: Taking the frustration out of people management