The secrets to attracting new customers

In this episode of the My Business podcast, our guest Tom Panos – real estate auctioneer and sales educator – discusses the secrets to getting more customers through the door.

 


“Doing something well is not necessarily doing something important,” says Tom Panos – well-known in real estate circles as an independent auctioneer and sales educator, as well as an executive with News Corp Australia.

In this episode, he speaks with My Business editor Phillip Tarrant and publisher Russell Stephenson about understanding the difference between sales and marketing, his three-phase approach to client attraction and the value of what he refers to as ‘educational selling’.

Listen to other instalments of the My Business Podcast:
Episode 23: What Trump means for Aussie businesses
Episode 22: Balancing innovation with paying the bills
Episode 21: The do's and don'ts of selling online
Episode 20: A true blue Aussie success story
Episode 19: Growing a successful business against the odds
Episode 18: ‘Why I give stuff away for free’
Episode 17: The nuances of business expansion
Episode 16: Adding scale and value in a services business
Episode 15: Guide to winning clients and retaining staff
Episode 14: The working mum transforming a global product chain
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