In this episode of the My Business Podcast, internationally renowned jewellery designer Samantha Wills discusses how to take your business from start-up to global empire.
“You hold onto things so tightly you start to hinder the growth of the business,” says Samantha.
She started out making jewellery at night while studying, and selling it at Bondi Beach markets on weekends, so doing everything herself seemed only natural.
Samantha’s first foray into marketing netted $17,000 worth of orders from a $500 outlay, which led her to quit her retail job the next day. At just 21 and with $90 to her name, Samantha admits her parents were aghast at her bold decision.
However, some 13 years later she has an international business empire bearing her name.
Speaking exclusively on the My Business Podcast, Samantha discusses ‘hustling’ for new business and useful connections, how to avoid spreading yourself too thinly, the challenges of taking a successful business back to start-up mode when entering a new market, and much more.
Listen to other instalments of the My Business Podcast:
Episode 23: What Trump means for Aussie businesses
Episode 22: Balancing innovation with paying the bills
Episode 21: The do's and don'ts of selling online
Episode 20: A true blue Aussie success story
Episode 19: Growing a successful business against the odds
Episode 18: ‘Why I give stuff away for free’
Episode 17: The nuances of business expansion
Episode 16: Adding scale and value in a services business
Episode 15: Guide to winning clients and retaining staff
Episode 14: The working mum transforming a global product chain