Tips for qualifying new business leads

Time is a finite resource, particularly for SME owners. Effectively qualifying prospective customers, and knowing who to say no to, can free up great swathes of your time.

Buyers agent and founder of Pure Property Investment, Paul GlossopSwallow some humble pie – you can’t do everything well, so outsource the things that would cost you more in time, money or energy to do yourself.

That’s the advice to business owners from Paul Glossop, founder of property buyer’s agency Pure Property Investment.

The high school teacher turned pharmaceuticals rep turned business owner says time is the most valuable resource you have, and as such, you need to devote every minute you have in your working week towards the core areas that will make you money, rather than on activities – and people – that burn through it.

In this episode of the My Business Podcast, Paul discusses:
• The level of persuasion involved in turning a lead into a customer.
• How he assesses which tasks to take on and which to outsource.
• The trap of paying yourself less to boost cash flow within the business.
• His plans for adding scale, and why doing so is important.

Plus much more!

Listen to other instalments of the My Business Podcast:
Episode 29: Taking the frustration out of people management
Episode 28: 'How I achieved 80% growth in turnover'
Episode 27: Giving your business the perfect fit-out
Episode 26: Cash flow tips and tricks for SMEs
Episode 25: SMBs have their say on economic prospects
Episode 24: Offshore workers: the next bastion of business growth?
Episode 23: What Trump means for Aussie businesses
Episode 22: Balancing innovation with paying the bills
Episode 21: The do's and don'ts of selling online
Episode 20: A true blue Aussie success story
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