Tips for qualifying new business leads

Time is a finite resource, particularly for SME owners. Effectively qualifying prospective customers, and knowing who to say no to, can free up great swathes of your time.

Buyers agent and founder of Pure Property Investment, Paul GlossopSwallow some humble pie – you can’t do everything well, so outsource the things that would cost you more in time, money or energy to do yourself.

That’s the advice to business owners from Paul Glossop, founder of property buyer’s agency Pure Property Investment.

The high school teacher turned pharmaceuticals rep turned business owner says time is the most valuable resource you have, and as such, you need to devote every minute you have in your working week towards the core areas that will make you money, rather than on activities – and people – that burn through it.

In this episode of the My Business Podcast, Paul discusses:
• The level of persuasion involved in turning a lead into a customer.
• How he assesses which tasks to take on and which to outsource.
• The trap of paying yourself less to boost cash flow within the business.
• His plans for adding scale, and why doing so is important.

Plus much more!

Listen to other instalments of the My Business Podcast:
Episode 13: 'How I've kept my first customers for 22 years'
Episode 12: Navigating your best routes to market
Episode 11: Expert tips for getting your marketing right
Episode 9: How I structure a 90-hour working week
Episode 8: How to negotiate better payment terms
Episode 7: The most important part of making a sale
Episode 6: The most common trait of successful businesses
Episode 5: The do’s and don’ts of managing cash flow
Episode 4: How to avoid getting bogged down in managing staff
Episode 3: How SME owners can mitigate risks to their business
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