Tips for qualifying new business leads

Time is a finite resource, particularly for SME owners. Effectively qualifying prospective customers, and knowing who to say no to, can free up great swathes of your time.

Buyers agent and founder of Pure Property Investment, Paul GlossopSwallow some humble pie – you can’t do everything well, so outsource the things that would cost you more in time, money or energy to do yourself.

That’s the advice to business owners from Paul Glossop, founder of property buyer’s agency Pure Property Investment.

The high school teacher turned pharmaceuticals rep turned business owner says time is the most valuable resource you have, and as such, you need to devote every minute you have in your working week towards the core areas that will make you money, rather than on activities – and people – that burn through it.

In this episode of the My Business Podcast, Paul discusses:
• The level of persuasion involved in turning a lead into a customer.
• How he assesses which tasks to take on and which to outsource.
• The trap of paying yourself less to boost cash flow within the business.
• His plans for adding scale, and why doing so is important.

Plus much more!

Listen to other instalments of the My Business Podcast:
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
Episode 36: How exporting is driving growth for ambitious SMEs
Episode 35: Trumped or pumped? SME sentiments revealed
Episode 34: Anytime Fitness Australia founder talks expansion and competitive markets
Episode 33: Are you a leader, a manager or both?
Episode 32: Customer satisfaction: the only growth that counts
Episode 31: Taking a new idea from concept to consumer
Episode 30: Exclusive: Why not all growth is good growth
Episode 29: Taking the frustration out of people management
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