Expert tips for getting your marketing right

Marketing is a word every business owner is familiar with, but one which many – if not most – don’t fully understand.


Create Design & Marketing founder Sascha MooreFor this reason, the My Business Podcast crew asked Sascha Moore, founder of Create Design & Marketing, to return and discuss some of the fundamental points that SME owners should know about how to (and how not to) market their business.

In this episode, Sascha explores:

• Alienating new opportunities by sticking with ‘what’s worked before’
• Identifying what your point of difference really is (and no, it’s not service!)
• How to set up a one-page marketing plan

And more!

Listen to other instalments of the My Business Podcast:
Episode 23: What Trump means for Aussie businesses
Episode 22: Balancing innovation with paying the bills
Episode 21: The do's and don'ts of selling online
Episode 20: A true blue Aussie success story
Episode 19: Growing a successful business against the odds
Episode 18: ‘Why I give stuff away for free’
Episode 17: The nuances of business expansion
Episode 16: Adding scale and value in a services business
Episode 15: Guide to winning clients and retaining staff
Episode 14: The working mum transforming a global product chain
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