My Business checks in with Lauren Chang Sommer, who we profiled in April 2010, to see how her business is growing and changing six years on.
“In the beginning, it was tough…but we just continued our plight of selling it for what it is.”
These are the words of Lauren Chang Sommer, founder of Moi Moi Fine Jewellery which, for its first 12 years, was the exclusive Australian distributor of manufactured gem moissanite.
Now, with a major shift underway in the industry, Lauren and her business partner – sister Alana – are establishing their own manufacturing business to further enhance their reach and take ownership of the entire product chain.
As well as outlining what moissanite is and how it is created, Lauren discusses:
• Establishing a business around an unknown product
• Her approach to running a business while looking after young children
• Controlling the entire product vertical, from manufacture to education to retail
• Gearing up to pounce on a major industry shift
And more!Listen to other instalments of the My Business Podcast:
Episode 24: Offshore workers: the next bastion of business growth?
Episode 23: What Trump means for Aussie businesses
Episode 22: Balancing innovation with paying the bills
Episode 21: The do's and don'ts of selling online
Episode 20: A true blue Aussie success story
Episode 19: Growing a successful business against the odds
Episode 18: ‘Why I give stuff away for free’
Episode 17: The nuances of business expansion
Episode 16: Adding scale and value in a services business
Episode 15: Guide to winning clients and retaining staff