Advertising and creative agency director Pawl Cubbin shares his thoughts on how to win more business and get the most out of your employees.
“If your idea is really good, and they like who you are – you are genuine about it – they will actually remember you,” ZOO Group’s Pawl Cubbin says of selling your wares to new customers.
Achieving this, he says, requires a delicate balance of attracting the best employees and then incentivising them to perform at their peak. And having established a raft of businesses, from advertising agencies to pubs to an airline, who better than Pawl to explain the dynamics of staff performance and customer attraction?
Speaking on the My Business Podcast, the Canberra-based advertising and creative agency director discusses:
• Enhancing customer value when digital disruption threatens your industry
• Transforming his business from being process-driven to outcome-driven
• How to “activate people’s thinking” to get employees performing at their best
• His tips for pitching to prospective customers
And more!Listen to other instalments of the My Business Podcast:
Episode 23: What Trump means for Aussie businesses
Episode 22: Balancing innovation with paying the bills
Episode 21: The do's and don'ts of selling online
Episode 20: A true blue Aussie success story
Episode 19: Growing a successful business against the odds
Episode 18: ‘Why I give stuff away for free’
Episode 17: The nuances of business expansion
Episode 16: Adding scale and value in a services business
Episode 14: The working mum transforming a global product chain
Episode 13: 'How I've kept my first customers for 22 years'