Advertising and creative agency director Pawl Cubbin shares his thoughts on how to win more business and get the most out of your employees.
“If your idea is really good, and they like who you are – you are genuine about it – they will actually remember you,” ZOO Group’s Pawl Cubbin says of selling your wares to new customers.
Achieving this, he says, requires a delicate balance of attracting the best employees and then incentivising them to perform at their peak. And having established a raft of businesses, from advertising agencies to pubs to an airline, who better than Pawl to explain the dynamics of staff performance and customer attraction?
Speaking on the My Business Podcast, the Canberra-based advertising and creative agency director discusses:
• Enhancing customer value when digital disruption threatens your industry
• Transforming his business from being process-driven to outcome-driven
• How to “activate people’s thinking” to get employees performing at their best
• His tips for pitching to prospective customers
And more!Listen to other instalments of the My Business Podcast:
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
Episode 36: How exporting is driving growth for ambitious SMEs
Episode 35: Trumped or pumped? SME sentiments revealed
Episode 34: Anytime Fitness Australia founder talks expansion and competitive markets
Episode 33: Are you a leader, a manager or both?
Episode 32: Customer satisfaction: the only growth that counts
Episode 31: Taking a new idea from concept to consumer
Episode 30: Exclusive: Why not all growth is good growth
Episode 29: Taking the frustration out of people management