Customer satisfaction: the only growth that counts

Husband and wife duo Stu White and Jodie McGregor share with My Business the delicate art of balancing business growth with brand power.

Stu White and Jodie McGregor, Jodie McGregor Flowers

“We had a second shop, which we sold. It was great, it was making money and was fine – we actually didn’t like it,” says Stu White, CEO and ‘flower lover’ at Jodie McGregor Flowers, the florist founded by his wife, Jodie.

Maintaining growth is a key element for any business owner, but for Jodie McGregor Flowers, growing their brand isn't necessarily tied to growing their number of stores.

Speaking on the My Business Podcast, Stu and Jodie explore life after being named the Optus My Business Awards 2016 Retail Business of the Year, ensuring your customers are happy above all else, how to choose the right growth strategy for your business and its customers, as well as dealing with disgruntled people who have it out for you… plus lots more.

Enjoy the show!

Listen to other instalments of the My Business Podcast:
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
Episode 36: How exporting is driving growth for ambitious SMEs
Episode 35: Trumped or pumped? SME sentiments revealed
Episode 34: Anytime Fitness Australia founder talks expansion and competitive markets
Episode 33: Are you a leader, a manager or both?
Episode 31: Taking a new idea from concept to consumer
Episode 30: Exclusive: Why not all growth is good growth
Episode 29: Taking the frustration out of people management
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