Husband and wife duo Stu White and Jodie McGregor share with My Business the delicate art of balancing business growth with brand power.
“We had a second shop, which we sold. It was great, it was making money and was fine – we actually didn’t like it,” says Stu White, CEO and ‘flower lover’ at Jodie McGregor Flowers, the florist founded by his wife, Jodie.
Maintaining growth is a key element for any business owner, but for Jodie McGregor Flowers, growing their brand isn't necessarily tied to growing their number of stores.
Speaking on the My Business Podcast, Stu and Jodie explore life after being named the Optus My Business Awards 2016 Retail Business of the Year, ensuring your customers are happy above all else, how to choose the right growth strategy for your business and its customers, as well as dealing with disgruntled people who have it out for you… plus lots more.
Enjoy the show!Listen to other instalments of the My Business Podcast:
Episode 33: Are you a leader, a manager or both?
Episode 31: Taking a new idea from concept to consumer
Episode 30: Exclusive: Why not all growth is good growth
Episode 29: Taking the frustration out of people management
Episode 28: 'How I achieved 80% growth in turnover'
Episode 27: Giving your business the perfect fit-out
Episode 26: Cash flow tips and tricks for SMEs
Episode 25: SMBs have their say on economic prospects
Episode 24: Offshore workers: the next bastion of business growth?
Episode 23: What Trump means for Aussie businesses