Blogging for your business

blogIf the thought of ‘blogging’ makes you groan in despair, then you’re not alone. The reality is that as a small to medium sized business owner, writing and managing a blog for your business’s website is crucial for your online presence.

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If the thought of ‘blogging’ makes you groan in despair, then you’re not alone. The reality is that as a small to medium sized business owner, writing and managing a blog for your business’s website is crucial for your online presence.

So how can you write an enticing and engaging blog?

First things first, you need to know what you’re going to write about. Think about the products and services you offer and start from there. You should also take advantage of relevant and topical subject matter for your target audience. With so much to can write about, no matter what industry you are in, you really don’t have any excuse for not writing and managing a consistent blog.

Next, make sure you blog flows in a logical order. List your main points and organise them so that as the reader makes their way through your writing, they can begin to ‘join the dots’ and make sense of what you are trying to say.

Your conclusion needs to neatly bring it all together. Summarise your main points, reiterate why you have written the blog, and include a Call-To-Action (CTA), as this will let the reader know what they should do next.

Remember, there is no one better qualified to write about what it is your business does than you. Interested in learning more great content marketing techniques? The SponsoredLinX Optimise eResource Centre has been designed as your ultimate hub of online learning resources. You can find eBooks, articles and so much more. Visit the website at http://www.optimisecentre.com.au/ 

 

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