The one asset your business can’t afford to lose

The world is in the midst of a data explosion, and SME business owners need to start paying even greater attention to the role data is playing in the success of their business. By Matt Pahnke.

The world is in the midst of a data explosion, and SME business owners need to start paying even greater attention to the role data is playing in the success of their business. By Matt Pahnke.

With close to 90 per cent of all data ever created made in the last two years, it’s clear that SME business owners need to start paying even greater attention to the role data is playing in the success of their business. 

Even the smallest of companies are creating significant amounts of data on a daily basis. It might be a few emails here, a couple of client documents there, and before you know it you’ve created more data than the previous day. Add to this the need to share this data amongst colleagues and subsequently creating multiple versions of the same document, which all sit on your company’s network. 

As this data increases in volume, it becomes evident that a dynamic, flexible and advanced storage solution is critical. Data is a business’ most important asset, so it’s important than an adequate back-up and recovery solution is in place. Without this, something as simple as kicking out a cable or clicking on a malicious link can cause serious problems for your business, including potentially damaging your company’s reputation, and in turn drive customers to your competitors.

Data is the foundation of all modern businesses, and smaller companies are particularly at risk in this area. Informal data storage protocols often result in data stored in several locations, whether it be on the desktop, a USB, in their email or on a cloud-based file sharing website.  In addition, Gartner predicts that 80 per cent of Australians will be using smartphones by 2018, meaning the ‘mobile employee’ is another trend SMEs need to consider with respect to data. Through increased adoption of devices, data rich applications and mobile streaming, data consumption is set to skyrocket. 

However, all of this is something that businesses can easily prepare for by taking advantage of recent developments in storage and back-up technology. While SMEs previously had to compromise on their technology and use scaled down versions of existing enterprise solutions, they can now access systems that are designed specifically for the needs and budgets of a business their size. 

With this in mind, there are five business critical reasons why Australian SME business owners should pay more attention to back-up and recovery of data in their business: 

1. Data is central to day-to-day SME operations, and few SMEs can afford the cost and damage of a data ‘mishap’.

2. Employee behaviour has changed, and your employees expect access to data to be faster than ever.

3. The amount of data is growing, and there is an immense opportunity to tap into this data to derive valuable and actionable business insights.

4. Data can be lost in an instant, whether to cyber-attack, theft, natural disaster, or something as simple as mechanical failure or employee complacency.

5. Strong and reliable data protection features multiple layers of redundancy, but most SMEs use only one or two layers.

Understanding these points can help SMEs be better positioned to take advantage of the vast range of IT trends that can increase productivity and efficiency including cloud, mobility and big data. Using the right data storage and recovery technologies will leverage this knowledge into competitive advantage for SMEs.

Data back-up and recovery is set to play a crucial role in the growth of the 21st Century SME business. New developments, such as unlimited snapshots and cloud-managed storage replication – both traditional enterprise features that are now accessible and affordable for small businesses – will give business owners the confidence they need to understand that their data is safe and working in their favour.

Matt Pahnke, senior manager, product marketing, NETGEAR.

Follow @mybusinessau on Twitter for breaking stories throughout the day.

 

promoted stories