What video collaboration can bring to your business

Face-to-face meetings have long been praised as key success ingredients for growing SME businesses, but as technology permeates deeper into our day-to-day working lives video collaboration is becoming an increasingly viable option.

Face-to-face meetings have long been praised as key success ingredients for growing SME businesses, but as technology permeates deeper into our day-to-day working lives video collaboration is becoming an increasingly viable option.
 

Progressive new small businesses are adept at splicing traditional meetings with new technology solutions to save time and capitalise on fleeting moments. Newly released research by Blue Jeans Network has found that 94 per cent of business owners believe face-to-face communications improve business relationship, yet the vast 91 per cent never meet many of the people they work with on a daily or weekly basis.

A frustration that blights Aussie small business owners is valuable staff time being frittered away traveling to and from meetings. So when are the circumstances right for video meetings? Consider the importance, time sensitivity, distance and desired outcome as primary factors, but also closely review the additional impact being out of the office will have on the business –  factors such as city congestion, expenses and time zones should all influence your approach. If there isn’t time or money to travel, video conferencing can help you to still meet face-to-face, while also sharing documents or presentations.

While there’s clear value in meeting a new business prospect or client in person, there are now more efficient ways of interfacing with business partners. As fast data connections become ubiquitous, the benefits of threading video services into day-to-day work activities become harder to ignore.

Cloud-based video conferencing is fast becoming a viable option for business people to interface with their customers, and signs are emerging that Australia will be a key growth market for this type of technology. Previously, video conferencing has been plagued by a notion of complex structures and expense, but as new technology allows simple integration between iPads, Android phones, laptops and full suited conference rooms, the landscape for effective day-to-day video collaboration becomes instantly more hospitable. While the nature of the modern meeting may have changed dramatically over the years, its impact on business success remains crucial today.


Survey findings

Blue Jeans Network’s international survey, conducted by Instant.ly, revealed that six per cent of respondents admit to having fallen asleep on an audio conference. Other findings include:

  • 71 per cent of respondents believe they had lost a deal due to the lack of face-to-face interaction.
  • Nearly three quarters of respondents admitted to multitasking on audio-only conference calls by talking to colleagues (72 per cent), Facebooking, tweeting or taking other calls (69 per cent).
  • 94 per cent of respondents are at least somewhat surprised by an associate’s appearance after speaking on the phone. More than half of respondents regularly misread tone or message via email or phone (60 per cent) and 40 per cent have mistaken someone’s gender before they’ve had a visual connection.

Krish Ramakrishnan is CEO and Founder Blue Jeans Network. 

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