How to compose effective tweets

Having a 140-character limit can be challenging if you want to include your business, product message, branded hashtag, website and rich media. These eight tips will have you tweeting like a pro!

In fact, the brevity of the tweet is what makes Twitter special, creating opportunities for businesses to be creative, innovative and direct in messaging through thoughtful reduction.

With this in mind, here are eight simple rules on how businesses can compose effective tweets:

  1. Keep it simple

Concise tweet copy helps the main message cut through. Research shows that tweet copy with fewer than 50 characters generates 56 per cent more engagement than copy with 50 to 100 characters. Consider using an image to do the talking for you.

  1. Provide direction

Don’t be afraid to ask your consumers to do something on Twitter. Whether that’s a retweet, a like or choosing a team, make it simple, achievable and fun.

  1. Tap into key moments

Twitter is your live connection to culture, so map out cultural moments that your brand has a reason to be involved in, and plan your content to join the conversation.

  1. Use hashtags correctly

Hashtags are synonymous with Twitter and are used to group conversations around a subject. They also enable searches, so it’s important that the right content is aligned with the right hashtag.

  1. Humanise your voice

Twitter is a conversational platform, so it’s important to develop a human tone of voice for your business. If your business was a character in a movie or a TV show, who would it be? How would it respond to criticism and praise? Engage with your audience with relevant cultural news and humour.

  1. Listen to understand

Content is consumer-centric and is all about creating a value exchange. By knowing what your audience wants, you can tap into consumer need states and create effective tweets that either inform, entertain or solve a problem.

  1. Use creative stopping power

Humans now have shorter attention spans than goldfish, so grabbing attention is crucial to stand out in a crowded space. Twitter has a whole spectrum of sight, sound and motion media forward solutions, which brands can leverage to create rich content stories.

  1. Evoke an emotional response

Content with an emotional backbone, whether it’s funny, inspiring or enlightening, will be shared for self-expression or human connection: two key drivers of Twitter usage.

Roden Vuong has spent the last five years working in the digital industry, and currently works at Twitter. In the past, he has provided social media expertise for Lion Nathan, Lexus, Kellogg's, McDonald’s and Samsung Australia.

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