LinkedIn has revealed its list of 'Power Profiles': the most-viewed profiles on the social media site. How can you learn from these LinkedIn experts and influencers to attract more viewers?
Maintaining one’s social media presence is a top priority nowadays.
“Investing in your personal brand helps grow your business brand,” says Cliff Rosenberg, LinkedIn's managing director of Australia, New Zealand and south-east Asia.
“These Power Profiles are spending time nurturing their professional network by sharing insights and their perspective on areas that they are passionate about.”
The Power Profiles in the CEO category contain heavy hitters such as Alan Joyce of Qantas and Andrew Penn of Telstra – big businesses with strong brand recognition.
However, the list includes more than just the CEOs of Australia’s major commercial entities, with SMEs also among those making a name for themselves.
Also found on the list of Power Profiles are:
- Alistair Venn, managing director of food and drink ordering service Menulog
- Richard Webb, CEO and co-founder of technology advisory firm StartMesh
- Mark Harbottle, co-founder of online graphic marketplace 99designs; SitePoint, an online web developer hub; Learnable, an online library of web design-related books; and online website marketplace Flippa
How can other SME owners learn from these successful accounts, as well as picking up tips from big business CEOs? LinkedIn has this advice to ensure your profile is attracting the most viewers possible:
1. Have a professional headshot as your display picture
If people want to find out information about you on your LinkedIn profile, your display picture is one of the first things they see.
It is quite off-putting when the display picture is low quality, a selfie or, even worse, the default grey silhouette.
Have a professional photograph taken of yourself, and use it to show off your professional attitude.
2. Write descriptions that count
As LinkedIn is a social media site focused on your career history, you want to bring attention to the jobs that matter.
Write detailed descriptions about your experience in positions that you made a worthy contribution to, such as owning a business.
For roles that you didn’t contribute as much to, it’s okay to have a few brief sentences about what the role entailed.
3. Include recommendations and endorsements
Describing yourself is all well and good, but how others describe you can be seen as even more vital.
After working on a project for a client, or if a co-owner decides to leave, ask them to write you a recommendation.
Also ask if they could endorse any of your listed top skills. There’s nothing more unfortunate on LinkedIn than seeing someone with very few endorsed top skills.
4. Link to articles
LinkedIn also allows you to share articles on your profile. If a newspaper or a business magazine interviews you, include the interview in your profile.
5. Tell your professional story
Illustrate your expertise and skills (domain and soft skills) by highlighting your key professional achievements.
6. Share your views
If you are passionate about topics that matter to you, share your perspective by publishing long-form posts.
7. Nurture your network
Network with people who can connect you to opportunities and add value by sharing insightful information through status updates.