'How I keep up to date with technology'

Do you struggle to keep up with the latest technology? One IT expert shares his thoughts on navigating the business technology landscape.

Speaking on the My Business Podcast, Jacob Ohlson of PowerNET IT Solutions and Cryo says it’s even difficult for him, as the owner of an IT solutions business, to keep up to date with the latest technological changes.

“There’s so many different facets of – areas of – technology that no one's ever going to be a master of everything,” Jacob says.

He says that specialists therefore need to be created for certain areas, saying that in the current business climate, SMEs can’t have employees that are masters of everything, but should focus on “having the best person for the function they need to do”.
A businessman touches a futuristic table
“We've got a good set of staff who like to be on the edge of getting the latest things and learning. It's … a passion for our staff, so we are always wanting to learn just for ourselves,” he says.

Jacob says he and his staff use this knowledge to help answer questions customers may have before they even ask them.

“We’re usually pretty proactive about saying, 'Hey, we've got this new technology that we've certified' ... because we all obviously don't bring out the leading-edge things straight away,” he says.

“You know what everything is like: patches. So Microsoft bring out their latest operating system. We're like, 'Give it six months' before we consider it to be ready for business.

“We will always take up on new products and we're usually going to them and saying, 'Hey, we've got this disaster recovery solution that's going to ... get your servers up within a matter of minutes’.

“That’s something we've just got out now, which is brand new and it's relatively cost-effective for most businesses to take on.”

Listen to more insights from Jacob about his 22 years of business experience and his time with Richard Branson on the My Business Podcast now!


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