Westfield, Facebook, team for location marketing

Westfield is trialling special offers for shoppers who use Facebook to “check in” to some stores.

Ever since the row over GST imports thresholds broke late in 2010, commentators and online experts have been telling bricks and mortar to do more online in order to win back their customers.

Westfield has now done just that, teaming with Facebook on a new service that offers discounts to shoppers who “check in” to stores in its centres.

Checking in is a function of Facebook that allows you to tell your friends where you are in the real world. The feature relies on GPS features in smartphones and when activated offers a list of nearby locations. Facebook users that choose to check in pick a location which is then shared with their friends

Westfield’s use of the service will see it offer special discounts to shoppers who check-in at its malls, with discounts of up to 30% offered at Angus & Coote and Cotton On stores. The offers will be sent to users only after they check in from a Westfield property.

“Retail, and particularly the way we can now target shoppers with special deals and discounts, has changed dramatically over the past decade. With tools such as Facebook Check In Deals we’re now able to communicate to our shoppers in relevant and localised ways,” said Westfield’s General Manager of Marketing, John Batistich.

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