Aussies favouring local online retailers…when price is right

Online_ordersNewly released research by MasterCard has found that, while Australian consumers continue to shop online, the majority still preference local retailers over overseas-based retailers when shopping online.
Newly released research by MasterCard has found that, while Australian consumers continue to shop online, the majority still preference local retailers over overseas-based retailers when shopping online.

According to a new MasterCard survey that was conducted in mid-November and involved 1,250 Australians aged between 18 and 64 years who shopped online in the last 12 months, 98 per cent of Australians look for local retailers when it comes to their online shopping. The survey also revealed that 89 per cent of adult Australians (12.6 million) have shopped online in the last 12 months, while two out of every three Australians shop online at least once a month.Online_ordersLG

MasterCard Australia Country Manager, Andrew Cartwright says Aussies are keen to buy from local retailers, provided the price is competitive with that offered by overseas online retailers

“Increasingly, the public is doing their Christmas shopping online because they are seeing very serious cost savings to be had,” Cartwright says. “This study shows that consumers want to shop locally, if they can get the same value they get from overseas retailers.

“59 per cent of the people we asked said faster delivery was a key driver to ‘Buy Australian’ [online], while 46 per cent said it was important to deal with retailers they know and trust. So local retailers have the advantage over overseas competition in delivery and after-sales service, but international online retailers are overwhelmingly favoured when it comes to price. Aussies love a bargain, and should have the freedom to shop around and secure the best deal possible. The price obstacle is a difficult one to overcome for local retailers, but competition is the key delivering customer satisfaction to Australians.”

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