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About MyBusiness

The backbone of the national economy, micro, small and medium-sized companies (SMEs) – and the passionate owners behind these operations – rely on MyBusiness for insights, motivation, professional development, training, inspiration and information for building better businesses.

Since its launch in the 1990s, MyBusiness has been synonymous with the development of the Australian SME sector, which today accounts for over 2 million businesses employing around 5 million Australians.

SMEs connect with the brand across a range of mediums, from the sell-out MyBusiness Awards each year through to its knowledge centre, live web streams, professional development, podcasts, broadcasts and the daily information platform www.mybusiness.com.au.

Momentum Media is the custodian of MyBusiness, having acquired the brand in 2016. The acquisition represented the culmination of a strategic plan to enter the SME market, with the brand growing rapidly since – serving SMEs, in the good times and bad, with timely and accurate analysis of the issues impacting the Australian economy… and empowering their ability to trade.

Join the conversation with MyBusiness across our social media platforms – Facebook, Twitter and LinkedIn.


Jim Hall MyBusinessJIM HALL
Director – SME and Accounting, Momentum Media
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Jim is an experienced sales professional with extensive knowledge working across the SME, accounting and finance sectors. He leads the commercial development of flagship brands MyBusiness, AccountantsDaily and SMSF Adviser, and supports the expansion of the company’s SME business across the entire Momentum distribution. Jim has worked with a range of organisations, from large financial institutions, technology and listed businesses to government and the SME sector, to support business growth initiatives. He has a track record in developing marketing strategies, event partnerships and tactical advertising campaigns that position companies as market leaders and assist in business growth and revenue generation – skills he leverages in driving the strategic development MyBusiness.

Executive Editor – SME and Accounting, Momentum Media
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Phillip is a media executive with over 20 years’ experience, in a career that spans SME, finance, business, economics, international politics, defence and aerospace. He has led the launch, acquisition and growth of a range of award-winning business and consumer platforms and is recognised for his expertise in building highly-connected communities. An experienced and engaging podcaster, he hosts the weekly MyBusiness Podcast, uncovering and unpacking the stories of Australia’s most successful SMEs. Phillip has a Master’s degree in International Relations and a Bachelor’s degree in Political Science.

Editor – MyBusiness
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Maja has a decade-long career in journalism across finance, business and politics. She is a highly-capable reporter, analyst and features writer for the SME and accounting sectors, delivering up-to-the-minute coverage of key issues impacting the growth and development of these industries. Prior to joining Momentum Media, Maja reported for several established news outlets in Southeast Europe, scrutinising key processes in post-conflict societies and enabling citizens to influence decision-making.

Director – MyBusiness
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Alex has more than 20 years in the media and has launched more than 50 publications, media platforms, events, research reports and awards over that time. He is widely recognised as an architect of the Australian mortgage broking industry media, having established the nation’s first independent magazine in 2001. He has leveraged this pedigree to launch, acquire and grow a range of media and professional development platforms, including MyBusiness, which is now a major part of the Momentum Media suite of brands. Today, Momentum Media connects with a combined audience of over a million across the mortgage and finance industry, law, real estate, wealth, accountancy, aviation, SME and defence sectors. The company has received four consecutive BRW Fast 100 rankings and is recognised as one of Australia’s most progressive media and professional development businesses.

Production Manager, Momentum Media
Lyndsey has 11 years’ experience working in media production. Following her Master’s degree in Journalism, she worked across a set of political and public policy magazines in England as a journalist, subeditor and as production manager. Lyndsey has worked at Momentum Media for the past four years heading up the production department and managing the development of its award-winning magazines, web portals, streaming and suite of highly-ranked podcasts, including the MyBusiness Podcast and MyBusiness live streams.

Broadcast Media Manager, Momentum Media
Todd’s career in media and entertainment launched in 2006 after performing stand-up comedy – which saw him nominated as New Zealand’s Best New Comedian. Shifting his attention to radio broadcasting, Todd completed a Bachelor’s Degree with The New Zealand Broadcasting School and worked as a radio announcer for some of the top-rating stations in New Zealand as well as Australia. He regularly appears as a guest speaker on the topic of audio storytelling, and now manages the production and delivery of close to 20 different podcasts channels for Momentum Media – including the MyBusiness Podcast and live web stream events.

Deputy Head of Content, Momentum Media
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia – including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms. Prior to joining Momentum Media, Emma worked in breakfast radio, delivering news to the Central West region of New South Wales, before taking on a radio journalist role for Southern Cross Austereo, based in Townsville, North Queensland. She graduated from Charles Sturt University with a Bachelor of Communications (Journalism).


Momentum Media

Momentum Media is driven to creating Australia’s most influential media and professional development business across the markets we operate in.

With a reach spanning over a million professionals, high-net-worth individuals and SME business owners, we’re connected to the rapidly changing preferences and attitudes of our communities – and we’re making a positive contribution for them to thrive.

Momentum Media’s suite of brands help shape the direction of corporate Australia and the SME sector through delivering market intelligence, news, insights, leadership and knowledge across key market segments – ensuring organisations and individuals are better informed.

Whether it’s defence, national security and space through to mortgages, financial advice, legal, SME or accounting, our aim is to be peerless and to excel in all facets of our business.

This vision empowers Momentum to set the standard that other media and professional development businesses admire and seek to emulate.

And there’s a good reason why Momentum remains one of the fastest growing media businesses in Australia: we do media our way.

We’re a trailblazing business that relishes challenge, change and opportunity. We’re not shackled to any form of communication and are driven by delivering essential content and intelligence to our audiences via the channels that they choose.

This ranges from digital and mobile news and market intelligence, conferences and events, bench-marking, research and analysis through to broadcast, print, podcast, social and awards.

We move forward with purpose and the belief that every activity that we engage in will be an evolution of our proposition and of significance to our target audiences.

This is how we earn the trust and loyalty from our communities. And for over a decade it’s how we have set the standard that leads us in the integrity of what we deliver.

While the way we engage our audiences continually evolves, our philosophy remains the same: challenge everything, fear nothing and drive forward with purpose.

Find out more here: www.momentummedia.com.au.




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