Search - social media

1. 60% of consumers don’t trust social media ...: (Technology); It may be a huge marketing channel for businesses the world over, but social media is rapidly losing trust as a reliable communication tool, leading to changes in what and how people (and therefore businesses) ...; Created on 06 December 2018
2. Is social media worthwhile over Christmas break? ...: (Marketing); With Christmas now less than a month away, many people are looking forward to a much-needed break. But should businesses be taking a break from social media over the holiday period? Author and owner ...; Created on 26 November 2018
3. Social media becoming yesterday’s news ...: (Technology); While social media platforms still have a place in business, an in-bound marketing leader has suggested those wanting to embrace the next big thing in customer engagement should look to messaging apps ...; Created on 21 June 2018
4. The social media mistake that killed a business ...: (Technology); While some social media faux pas can generate controversy or bad reviews, a digital marketer has pointed out that certain mistakes can even lead to the worst possible outcome: business collapse. My ...; Created on 15 May 2018
5. Social media marketing advantages and pitfalls ...: (Marketing); The advent of social media has drastically changed the way businesses interact with their audience, becoming the new face of marketing. But what exactly are its pros and cons? Using social media as ...; Created on 09 May 2018
6. How social media can impact businesses ...: (Technology); With the rapid rise of social media marketing, My Business discusses the impact of social media on businesses and how it can be used to the advantage of business owners. Social media use has consistently ...; Created on 23 April 2018
7. Technology, social media and the private life of employees ...: (Technology); ... now, over a very short time, social media has also become embedded in daily activity, too. Social media In much the same way that the internet started out as a cross between a huge encyclopedia and ...; Created on 15 January 2018
8. Top 5 social media tips for business owners ...: (Technology); Businesses—large or small—need the use of social media to grow their market base and increase business growth. When you harness the power of social media and use it well, you open your business to more ...; Created on 04 October 2017
9. Dark side of social media festers unchallenged ...: (Technology); Social media is increasingly being used for more than just marketing, as a disturbing trend hits a growing number of Australians. Norton by Symantec has revealed that of 1,030 Australian adults polled, ...; Created on 28 September 2017
10. Porn scandal exposes social media no-nos ...: (Technology); While business owners of all walks of life are embracing social media as a marketing tool, the experience of a prominent US senator demonstrates just how easy it is for things to inadvertently go pear-shaped. ...; Created on 13 September 2017
11. Social media faux pas proves all too easy ...: (Technology); A business owner has revealed just how easily controversy can erupt on social media despite the very best of intentions. Nick Mastro, owner of a group of coffee businesses including Adore Estate Coffee ...; Created on 08 September 2017
12. Public service unleashes spat on social media controls ...: (Technology); The Australian Public Service Commission (APSC) has unwittingly unleashed a wave of debate about the amount of control employers have – and should have – over what their workforce posts on social media. ...; Created on 07 August 2017
13. Social media not delivering ‘bums on seats’ ...: (Sales); While social media is great for building an online community, one business owner says it performs poorly at actually delivering new customers compared to another type of marketing. That other type ...; Created on 18 July 2017
14. Social media a breeding ground for defamation ...: (Technology); A specialist SME lawyer is warning business owners and their employees to be wary of defamatory comments on their social media channels. “If it’s posted on Facebook, if it’s tweeted, if it’s a comment ...; Created on 18 July 2017
15. ‘Lead magnets’: how business owners should use social media ...: (Technology); Staying “top of mind” is the name of the game for business owners turning to social media marketing. Adam Franklin, social media speaker and marketing manager of Bluewire Media, told sister publication ...; Created on 07 July 2017
16. Firm warns of dangers of social media ...: (Technology); A Brisbane-based firm has cautioned clients that careless social media posts could come back to bite them in court. According to Trent Johnson and Michael Coates, two directors of Bennett & Philp Lawyers, ...; Created on 04 April 2017
17. The 7 mistakes business owners make on social media ...: (Technology); Are you a business owner who is not reaping any results from social media despite your efforts? Don’t give up. Social media is one of the most powerful marketing tools today. Here are seven common mistakes ...; Created on 17 March 2017
18. 5 wrong ways to manage your social media ...: (Technology); Using social media to market your business and connect with customers is more complex than simply having a presence. Avoid these five common mistakes to make your social media experience run smoothly. ...; Created on 24 February 2017
19. Fake social media ads snare unsuspecting businesses ...: (Technology); A recent social media scam targeted at consumers has businesses caught in the crossfire, heaping unwarranted abuse onto business owners. What can you do to avoid these scams and protect the brand of your ...; Created on 16 December 2016
20. Are social media ads worth the money? ...: (Technology); They may seem expensive and unnecessary, but one business owner explains why she would never go without social media ads. Social media ads can initially be expensive and may not seem to generate much ...; Created on 26 September 2016

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