The Millennial generation is making up an increasing percentage of the workforce. As the first digital natives, they are very social and connected, and have different priorities when it comes to workplace satisfaction.
There is a tendency among Millennials to stay in jobs for much shorter periods than older workers do. This trend of high staff turnover may cost companies significant time and energy, unless they find new ways to engage this key demographic.
High turnover rates can be costly for organisations for a variety of reasons. Firstly, there’s the time and expense of finding, hiring, and training new talent.
There is also the cost of losing knowledge and experience. High employee turnover can result in workflow disruption and productivity decline.
Here are my eight steps to keeping Millennials more engaged at work and reducing staff turnover:
- Establish a foundation of fair work practices
Promoting fairness and equal opportunity can help generate a culture in which engaged employees want to work on challenging projects, growing their careers while helping to advance the company.
- Design employee engagement initiatives for both the company and employees
The benefits of employee engagement programs can be optimised if they are designed with both the company and the employee in mind. Ensuring employees have an enjoyable experience when participating in engagement activities can help to maximise results.
- Recognise everybody’s achievements
It’s important to recognise the achievements of staff members whose accomplishments may be less visible than those of front-line employees. Team lunches, thank you cards or post-it notes, and verbally thanking employees are effective ways to show your appreciation of positive contributions.
- Ensure employees know the value of their work
Employees who clearly understand the importance of their individual contributions are likely to feel more appreciated by, and engaged with, their employer.
- Reward and incentivise excellence
Effective work incentives are not always monetary; there are many alternative ways to reward staff for great work. It’s important to avoid a one-size-fits all approach when it comes to incentive strategies. Creating a quarterly awards event to showcase the achievements of employees who regularly excel can be a fun and motivating way to reward staff and boost morale.
- Make sure employees understand the business and its brand
The more time and energy employers invest in making sure their workers really understand the company and its brand, the greater the alignment between worker and employer will be. Regular training and communication between management and employees, emphasising the goals and objectives of the business, can help to achieve this.
- Walk the walk when it comes to leadership
If company leaders want engaged, positive, passionate, and energised employees, it’s important that they demonstrate these qualities themselves.
- Genuinely seek opinions and ideas
Asking employees for their ideas and feedback is a valuable contributor to great engagement. It’s important to follow this up with actions to leverage employees’ ideas and ensure they feel heard and understood.
Rob van Es is the COO at REFFIND, a software company that has developed a mobile app to allow employees to communicate with employers.