On-site parking can be an expensive process, but digital disruptors are making it easier for businesses to essentially share parking spaces between themselves.
Divvy Parking, an app that allows registered businesses to rent out unused or surplus car parking spaces, is enabling businesses make additional revenue from car spaces that would otherwise sit vacant.
At the larger end of the scale, TFE Hotels – which operates well-known hotel brands such as Travelodge, Adina and Vibe – is now using the platform to maximise patronage of under-utilised parking space and derive increased revenue in the process.
“We’re able to offer our guests a better parking experience, while making the most of unused car spaces and effectively sharing an increasingly scarce resource in the city,” says Rachel Argaman, CEO of TFE Hotels.
However it isn’t just businesses with an oversupply of parking spaces that are finding benefit through apps such as Divvy Parking.
Joseph Erba, who own NCR – a software support business for retailers operating at Sydney’s Macquarie Park – rents spaces through the app to provide a safe and convenient means for his employees to get to work each day.
“We moved buildings within the same suburb, but our on-site parking was decreased. So we were looking for some local parking,” Joseph tells My Business.
“Because we do software support, we obviously need flexible hours and quite often public transport doesn't align with that.”
After exploring a number of options to accommodate his 35 employees, Joseph decided that the use of a parking app was the quickest and most convenient solution.
“It means that we are able to allow the guys to park very close to our on-site office, and they don't have to worry about weather and safety and those kind of things; they are nice and close to the office,” he says.
“Cost is probably not optimal, but I'd rather pay a little bit more for convenience.”
According to Divvy Parking’s CEO, Nick Austin, smart technology applications are creating efficiencies by allow better use of existing infrastructure rather than continually building new ones.
“Divvy is changing the parking industry by harnessing technology to create flexible parking options. Over time, we want to make on-street parking a thing of the past, freeing up more lanes for traffic and reducing congestion in our cities,” he says.
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