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Credit card rewards failing to impress users

Adam Zuchetti
Adam Zuchetti
17 November 2017 1 minute readShare
Fail to impress, unsatisfactory

With many business owners using credit cards to overcome cash flow shortages, the news that associated reward programs aren’t cutting the mustard will come as no surprise.

Yet it should mean that banks and card providers target business owners and operators first and foremost when looking to make improvements to their offering.

Research by Citibank found that 38 per cent of Australians are dissatisfied with the reward program they currently receive, while more than half (52 per cent) are unclear of what their points actually deliver them.

This is despite, after annual fees, rewards options are still considered the most important factor for people when choosing a credit card.

“Regulatory changes have impacted credit card rewards across the board in 2017 however we have seen that rewards points, alongside merchant acceptance, are still one of the most desirable offerings for current and new cardholders,” said Alan Machet, head of cards and loans at Citi Australia.

If technology has its way, card providers might have a fight on their hands in coming years to retain their customers, as facial recognition looks to expand into payments.

What do you get from your card’s rewards program? What improvements could be made? Tell us your thoughts below or at This email address is being protected from spambots. You need JavaScript enabled to view it.


Credit card rewards failing to impress users
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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