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KFC jumps on bitcoin bandwagon

Adam Zuchetti
Adam Zuchetti
15 January 2018 1 minute readShare

The Canadian operations of fast food giant KFC has joined the growing list of businesses to begin accepting online payments using bitcoin.

“KFC Canada presents the Bitcoin Bucket. Sure, we don’t know exactly what bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken,” the company announced on its social media pages recently.

The fried chicken giant has created a dedicated web page to track the volatile currency’s price and allow for the online purchase of the special meal deal, which includes 10 original recipe tenders, waffle fries, a medium side, medium gravy and two dips.

Despite reportedly generating considerable interest (the offer was sold out when My Business visited the site), the company insists the move is a promotional one only and is being offered only within Canada.

“The Bitcoin Bucket is a limited-time offer,” the website states, adding: “We can only accept purchases within Canada. Apologies, rest of the world.”

My Business has sought comment from KFC Australia about whether it plans to follow suit. It’s demonstrating growing business interest in joining the bitcoin bandwagon and allowing cryptocurrencies to be used to make online purchases.

While bitcoin is just one of many cryptocurrencies (or digital currencies) on the open market, it is arguably the most well known. In late 2017, its value soared well over $20,000; however, at the time of writing, one bitcoin was trading at just under $17,335.

As previously reported, bitcoin has even been accepted for residential property sales in Australia.

It comes despite tech entrepreneur and Shark Tank judge Steve Baxter telling My Business last year that blockchain — the technology behind bitcoin — is the “most overhyped” technology he has come across in his career as an investor.

KFC jumps on bitcoin bandwagon
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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