The co-founder of one of Australia’s most successful start-ups, tech giant Atlassian, has spearheaded a $1 million investment for a local start-up to expand into the lucrative US market.
Skip Capital, the private investment fund of Atlassian co-CEO Scott Farquhar (pictured), led the capital investment for Work180 – an international jobs board targeted at female jobseekers that aims to provide transparency on employer HR policies.
Lux Group, Startmate and Perpetual lead tech analyst Thomas Rice also contributed funds.
The investment will be used to launch Work180 into the US, after a separate $1 million by the same group of investors was used for expansion into the UK in March this year.
The jobs board differentiates itself by only listing vacancies from pre-screened employers that met 20 criteria, including offering flexible working arrangements, paid parental leave, have women in positions of leadership and are committed to pay equality.
Clients include major Australian and global brands, including AustralianSuper, Accenture, Adobe, Microsoft, Boeing and BHP.
“While our focus is on empowering women in the workplace, what we’re really trying to achieve is equality for all employees. We recognise that the concept of gender is changing. That’s why our pre-screening questions are inclusive and acknowledge the variety of gender identities,” the company states on its website.
“We’ve turned the traditional jobs board model on its head, giving the candidate more control,” Work180 founder and co-CEO Gemma Lloyd said.
“It’s also good for business. More and more companies are recognising that to attract and retain high-quality candidates, they have to offer the right conditions and opportunities. We provide a platform for them to show exactly how they support employees.”
Ms Lloyd said many employers that initially fail her firm’s pre-screening process actively seek changes to their processes to be more transparent and flexible, and in turn appealing to prospective employees.
“In Australia, more than 80 per cent of businesses that fail to meet our minimum benchmarks work with us to improve their HR policies,” she claimed.
“We’re excited to be taking our model to the US, where there’s a lot that can be improved.”
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.