This year, Australian workers are expected to use some “clever accounting” with the Easter public holiday schedule by taking three days of annual leave, resulting in 10 days off work between April 19 and April 28.
This presents an opportunity for Australian businesses looking to capitalise on “holiday-starved workers”, according to Expedia Group.
For Expedia Group’s market director, Jamie Griego, businesses can use three key strategies to capitalise on market conditions, particularly if they are in the retail or hospitality sectors:
1. Focus on “family-friendly”:
“Given 43 per cent have either booked or are planning a holiday this Easter, and 23 per cent of Aussies are still at the planning stage, there’s a golden opportunity for hoteliers to capture these crowds,” he said.
“Offering special deals for family travellers can incentivise them to get out of the houses and enjoy some precious ‘we time’. Incentives such as an extra bed in the room or kid-friendly breakfast could be the tipping point to secure a booking.”
2. Special campaigns:
“Participate in campaigns such as ‘mobile-only flash sales’ to capture the mobile-savvy travellers. Given millennials (56 per cent) and Gen X (55 per cent) are more likely to be planning a break this Easter, and in light of the fact that over 60 per cent of Australian Millennials and Gen X opt for mobile when looking for travel inspiration, offering mobile-only deals could be a great tactic,” he said.
3. Plan to win, don’t fail to plan:
Mr Griego said: “Don’t lose sight of maximising revenue growth opportunity in peak season.”