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A ‘new generation’ of businesses is forming, and this is what it’s asking for

Intuit

A new generation of small business leaders is increasingly asking more of their professional advisers, and the market is adjusting to suit, according to one software provider.

Speaking on the sidelines of QuickBooks Connect 2019 in Melbourne, Intuit accountant business director Ariege Misherghi said she has seen a shift in expectations from small business clients.

“They want people to not just share the data, or own the data, or clean the data; they want people to make sense of it and they are looking for concrete advice to help them grow,” she said. 

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“There is a new generation of small business owners and their expectations are shifting — that old paradigm of accountants being the stewards of data, it is just outdated, and what these new small business owners are looking for are people to give them advice.”

Small business continues to rely on their accountants for basic compliance work, particularly in light of the ATO’s crackdown on work-related deductions. 

You can read more about what the ATO will be targeting this year here.

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A ‘new generation’ of businesses is forming, and this is what it’s asking for
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