As Australian families contemplate an Easter period spent at home, the Australian Made Campaign Limited (AMCL) is encouraging parents and carers to purchase genuine Aussie products and support local businesses financially impacted by the coronavirus.
“Keeping kids entertained is challenging at the best of times. That job just got harder this Easter, with Australians facing unprecedented challenges of self-isolation and social distancing. The good news is that parents can meet this challenge while supporting our local manufacturers,” said chief executive Ben Lazzaro.
Many businesses are quickly adapting to a retail environment that has been turned on its head in recent months, manufacturing new products and making them available to purchase online.
“We are calling on Australians to stay home this Easter, purchase genuine Aussie entertainment products and support Aussie manufacturers,” Mr Lazzaro added.
Buying Aussie-made products, he said, pumps money back into the economy, helping businesses stay afloat and save jobs.
“Now more than ever, our Aussie businesses need your support,” Mr Lazzaro added.
From puzzles, frisbees, teddy bears, tepees, activity books and outdoor play equipment, the Australian Made website lists thousands of authentic Australian products from local Aussie makers.
Supporting local communities
One such local maker is Buttonworks Australia, an Australian-owned family business that creates a range of toys, puzzles, gifts and jewellery on the Mornington Peninsula in Victoria from sustainably harvested Australian timbers.
“Buying Australian Made is about supporting a greater network of people. Our family, our employees, our local timber and packaging suppliers, our posties, our communities and our environment. We’re all just a piece in this puzzle,” said Buttonworks operations manager Liza Murray-Clarkson.
With the drop in tourism and therefore most of their income, Buttonworks is quickly trying to adapt and create new products.
“We are always releasing new products to help keep kids busy and entertained at home.”
Available for free online, the Australian Made campaign has also developed a range of curriculum-linked educational resources for primary and middle-year students to help parents educate children about Australia’s local manufacturing history, its inventions and the social and economic benefits of buying local.
Mr Lazzaro said: “In these challenging times, it is important to educate children on the positive flow-on effects that come from buying local products.
“When you buy Aussie-made and grown products, you know what you are getting — products grown in our clean, green environment and made to the highest of manufacturing standards. At the same time, you are supporting the Australian industry.”