Franziska Iseli-Hall of marketing agency Basic Bananas looks at the benefits to both you and your business of having a clear idea of the destination you are aiming to reach.
The other day we were working with a group of business owners and we started off by thinking about why they are in business and where they want to be in 10, 20 or 30 years. More than half of the room couldn’t answer these questions.
I was pretty surprised, and suddenly it dawned on me that probably a lot of people wouldn’t have an answer to these questions.
So here I am, hoping that this piece will help a few readers come up with their own roadmap to their desired destination. This is not going to be a boring instruction on goal setting. This is about the one big vision that influences your life and your daily actions.
Don’t you get excited when you think about your favourite holiday destination? I do! Now it’s time to get excited about your personal and professional destination.
You must have a vision because it will not only keep you motivated and fulfilled, it will also keep you on track in tougher times.
It’s like when you build your dream home. Your architect gives you some images on what it will look like and this image will keep you motivated through the countless months of hard work, dirt, big bills, wrong colours and long delays. It will also direct the actions you and your team are taking in building your house.
Your vision of your professional or personal life will determine the road you travel and influence your daily actions at work and at home.
'The road leading to a goal does not separate you from the destination; it is essentially a part of it.' Charles DeLint
So how do you determine your vision, your big end goal?
One of the best questions to ask yourself is: What legacy do I want to leave in this world and what do I want be known as when I leave this planet?
Let me give you some practical examples. If you are a business owner and your vision is to be known as the best provider in your market, you would make sure your products and services are top quality, your customer services is exceptional etc.
Or if you are an employee and your goal is to become CEO and you want to be known as the best leader in the world, you would start leading now, be supportive of your colleagues, invest in your professional development and learn how to become a great leader and communicator.
'Shoot for the moon. Even if you miss, you'll land among the stars.' Les Brown
Start with the end in mind.
If you have a big vision and know what really matters to you, you will not snooze your alarm clock ten times in the morning, you will jump out of bed motivated because you just can’t wait to start the day and take actions towards reaching your vision.
Share your vision with your team so that they can help you achieve it. And vice versa.Knowing your team members' goals, you will be able to support them along the way. It’s easier to row a boat with a team rather than solo, you will get to your destination faster.
'If you don't know where you are going, you will probably end up somewhere else.' Lawrence J. Peter
Forget how big you are: always have a start-up mentality
By Simon Larcey
Bad hosting is a silent rankings killer for SMEs
By Jim Stewart
Attention brands: How to make friends and influence people
By Steven Fitzjohn