The group buying concept has been applied to advertising by a new start-up.
Australia’s first group buying initiative for the media and advertising sector, LilBirdie.com.au, launched its first raft of deals today.
The concept founded by former Ad News editor and PR executive Sam Tannous and branded expert Jonathan Levy, applies the same concept of group buying to advertising inventory.
“It's pretty exciting, the industry is really supportive, we've had nothing but great feedback so far and some big-name media are offering amazing deals,” Tannous told My Business.
The site launched in late February and has been collating a bank of media owners – including TV, radio, print, outdoor and ambient media- as well as vendors of marketing products – such as promotional products and merchandise.
The company is actively targeting marketing directors and managing directors of any business that buys media inventory or marketing products to sign up as a member.
“This is not about distress space or hard-to-shift inventory. LilBirdie is about opportunities for the media and potential advertisers to learn more about each other, to take part in a dialogue and importantly, to secure amazing deals,” said Levy.
He adds that the proposition is a win-win for media owners and advertisers.
For media owners, it promotes their inventory to as many potential advertisers as possible and for advertisers it offers potential savings, particularly for cost conscious SMEs.