3. Embrace email marketing
Your current clients are your best source of repeat business and referrals, so show them some love by keeping them in the loop about your business and plans for the coming weeks and months. It’s also a good idea to share any promotions and ask them to refer your services to people they know.
Networking while self-isolating is still very much possible. In fact, virtual networking events are likely to be more crowded than ever and hosts don’t even have to worry about catering. Again, do some research as to where you’re most likely to find your clientele and follow suit. For example, if you’re selling insurance to small businesses, then look for small business groups on, for example, social media and other networking platforms.
5. Flaunt your expertise
Now is the time to come out swinging with what you do best, as you’re likely to encounter your biggest online audience to date. Whether you prefer IGTV, YouTube, LinkedIn or other platforms, consider sharing your expertise on current topics online. This can help you establish yourself as a thought leader in your field, which can lead to more people seeking you out for advice and consider your business offering.
In times like these, it’s easy to get discouraged, however, with the right mindset, self-isolation may present itself as an opportunity for your business.
To learn more about how to prepare your business during times like these, visit our free online guide.