4. Embrace geotargeting
Online businesses don’t have to worry that much about where their customers are located, but local businesses rely on knowing where their audiences are. Google Ads has handy geotargeting functionality that increases your visibility in a particular area.
The good news is, it’s not as complicated as it sounds and it can really boost your local insights so you know where to focus your marketing efforts.
5. Make it easy to find your business
It might surprise you just how many businesses don’t make it easy enough for their customers to get in touch with them. However, if you’re relying on people in your area for business, they should be able to find you at their first attempt.
To increase your chances of being found, take a few moments to include directions to your business and opening hours online – and make sure the contact information on your website is up-to-date and optimised for mobile.
6. Engage with happy customers
If a customer has left you a positive review, don’t be afraid to share it on social media. It’s free and can help initiate conversations with new and existing customers. That said, it pays to stay active on your social channels throughout the week and actively engage your followers. If you find people talking about you, join in the chat and show them how easy it is to do business with you.
7. Update your Google My Business listing
It’s easy to forget about your Google My Business listing, but it’s one of the first things people look at when searching your business online. So, if it’s not up to date, then you might be missing out on sales.
A current listing also lets you add information to your Google Maps listing, which can help streamline the entire buying process for your customers.
You don’t need to pay exorbitant marketing fees to get your business in front of new customers. These local marketing tips are cheap, easy to implement and – most importantly – effective.
Find out more about promoting your business.