Understanding Generation Z characteristics
To understand Gen Z, you need to understand their backstory, their consumer behaviour and culture, and a little about what makes them tick. This will give you insights into how this emerging generation is bringing a new worldview, core values and different expectations as customers, employees, and consumers. You will understand the traits of Gen Z, how to manage and lead them effectively in the workplace.
According to McCrindle, one in two are predicted to obtain a University degree, and by 2025 they will make up 27% of the workforce. In their working life, they are predicted to have 17 jobs and establish five careers.
They are the first generation to be a truly global one, made possible through breakthrough technology and culturally diverse times.
Raised in an age where selfies, Instagram, and Twitter are part of everyday life, their self-worth is affected by social media more than any other generation. They visit YouTube frequently and love expressing themselves with memes, Snapchat and Instagram.
The rise of technology has enabled things to happen quickly, if not instantly, and information is available to them 24/7. They are visually engaged and seek instant gratification. This list of characteristics means they can be impatient if things don’t happen quickly.
They are seen as digital integrators, having integrated technology seamlessly into their lives. They opt to watch an on-demand video summarising an issue, and prefer messages with images, visuals and sounds over text, and simple, short, and interactive content.
They may have a shorter attention span because they’ve grown up in an age full of distractions.
Gen Z is rapidly entering the workforce, and while it’s important for employers to understand their characteristics and values, it's equally important they are treated as individuals.