Managing people

How to attract employees

Is your business experiencing rapid growth and critical skills shortages, or struggling to retain qualified staff – often losing them to businesses that can offer better benefits, remuneration and career progression opportunities?

Employers who think about attracting and retaining great talent in the same way they think about acquiring customers, and put a similar effort into it, are one step ahead in today’s competitive business world. 

If your business is committed to strong employer branding, you will stand out in the marketplace. And, importantly, you have the ability to create brand ambassadors or brand champions to represent the business.

Here are some tips to assist you achieve the “right culture fit” every time you hire a new staff member:

Build a strong employer brand

Ensure your employer brand is aligned to your consumer brand messages. Employees should be able to articulate the promise your business makes to them – just as they can articulate your company promise to your customers.

Make your employer brand a vehicle to package up what attracts, engages and retains the best talent. This will give you a clear strategy to communicate your identity, culture, organisational values and offerings.

Find out what motivates people to join your company

Analyse information you already have at hand – employee feedback, staff morale and culture surveys, focus groups, employee forums, new hire surveys, exit interviews and so on – to tap into what’s most appealing about your business.

Build an image that your business is a great place to work

This is the most powerful tool you have for attracting, engaging and retaining the right talent for your business. From business perks to rewarding employees for a job well done, make sure to showcase why your business is a great place to work.

Make your workplace an enjoyable place to be

Make your business a fun place to work, where laughter, fun and a social atmosphere is encouraged. This will cost you nothing. A happy employee is a productive and engaged employee who enjoys coming to work and is more likely to stay.

Offer both financial and non-financial staff incentives

Implement incentive programs. These can be powerful staff motivational tools and even the financially based ones don’t have to be expensive to be effective. There are a wide variety of both financial and non-financial incentives, and many are quite simple to implement.

Never underestimate the power of recognition and praise

Show appreciation and praise to your top-performing employees. This sends out a positive signal to all your staff that you value and appreciate your talented and loyal employees.

Simple but important gestures of recognition provide positive reinforcement and makes employees feel valued.

Implement reward and recognition programs

Recognise and reward excellence in staff performance through an employee reward and recognition program, designed around your employees’ needs. Recognise both individual and team effort.

Found this useful?

Subscribe to our newsletter and receive the best business tips and articles straight to your inbox.

Thank you for signing up to our newsletter. You're one step closer to receiving more insightful information to help better your business.

We take your privacy seriously and by subscribing to our newsletter you agree to the terms of our Privacy Policy available below.