If you’re responsible for marketing, you’ll be expected to expand your digital knowledge and capabilities and keep up with digital transformation. You also need to manage increasingly complex technology integrations and devise a marketing strategy and campaigns that directly affect the bottom line.
But what does a unicorn have to do with marketing? Plenty, when it’s a full-time digital marketing unicorn that sends emails, creates landing pages, tracks what everyone is doing on your website, creates content, posts on social media and drives leads and sales to your business.
Your digital marketing unicorn isn’t a person. It’s marketing automation, which combines email marketing, analytics and a basic web page builder to help you save time and money. It’s powerful automation tools that allow you to automate repetitive tasks, reduce human error, manage complexity, and measure and optimise your efforts.