What used to be an annual process has now left business owners scrambling to adjust their goals towards an uncertain future. While there's a lot of angst tied to this, there's also a lot of opportunities. Setting goals will not only bring you comfort but can also bring about a sense of accomplishment and set the tone for the future.
The importance of goals during a crisis
Goal setting helps inform your people of what is expected of them and benefits employees through improving their motivation, satisfaction and determination. Goal setting also demonstrates value for an organisation with improved productivity and performance.
Amid a crisis, business owners are likely managing competing priorities. While many things are put on hold, reiterating the business vision and the goals to help meet that vision is now more critical than ever.
Goal setting has shown to increase employee engagement in the face of obstacles. In addition to changing priorities, your business is also likely dealing with significant shifts in how you operate, such as moving an entire workforce to a remote one. Virtual teams will face unique challenges with communication and collaboration. When leaders focus on the things you can accomplish together, it helps remove the barriers of working remotely.
When you clearly communicate goals and unite your team efforts, it gives people a degree of certainty and a sense of clarity. Goal setting simply enables alignment and a mutual understanding of what teams can do together to be successful, especially during these challenging times.