Make leadership part of your business DNA
With advancing technologies and shifting consumer behaviours, businesses need great leaders who are prepared to innovate as a matter of survival. For clever businesses, it’s also the path to a competitive advantage and new revenue streams.
Here are some best practice guidelines to build this leadership culture
1. Create an organisational culture of continuous improvement
This is a great way to get new ideas flowing. Having a company culture that values new ideas and collaboration allows you to develop new processes and services that are one step ahead of competitors.
Have a defined process and measurable outcomes with participating team members held accountable for progress.
Monitor the progress of new projects and collaborate on their development and implementation.
2. Experiment and trial new ideas immediately
Don’t allow ideas to get trapped in the business analysis phase. You’ll learn more quickly about what works and can improve the quality and return from your innovation when you set things in motion immediately, which is one key to entrepreneurial success.
3. Encourage initiative and the sharing of ideas
The best leaders foster innovative cultures by making collaboration, problem solving and risk-taking part of the organisation’s DNA. Your decisions and behaviours should allow for, and encourage, new ideas from anyone in the company.
4. Seek feedback and suggestions
Great leadership practices include seeking useful feedback and suggestions from others in the business – only toxic cultures will shun feedback from those throughout the company.
Conferences and events are great opportunities to share innovative ideas, as are online discussion groups and email distribution lists.
5. Consider hiring a marketing agency to promote ideas to industry decision makers and leaders
Marketing agencies often have large networks and resources to spread your innovative ideas and seek feedback.
Achieve the extraordinary
No business will succeed without embracing strong leadership. In turn, leaders must master the art of teamwork, which is integral to achieving company goals and paramount to building the culture required to innovate and reach the extraordinary.
Strong business leadership and culture resonates throughout an organisation. It forms a natural part of the business culture. Employees feel they’re an important part of the business and willingly provide input into achieving the business’ vision and goals. This is reflected with high morale, good employee retention, and sustainable long-term success.
Many CEOs leave innovation and creative ideas to their managers. However, managers tend to be focused on operating efficiency and find the task of developing fresh concepts too disruptive. The natural champion of innovation is the CEO as they set the tone and direction for the business.