Know your customers
Good customer service skills include getting to know your customers. Customers enjoy the positive experience of a business remembering them, and what they like and don’t like.
Encourage your customers to be your ambassadors. Offer them an incentive to send a friend to your site, like you on Facebook, share a recent purchase on social media, or write a review.
Identify ideal customers as VIP customers. People love being VIPs and the perceived privileges the title brings.
Reduce buying pain by making value calculation easier to stomach for conservative spenders who’ve trouble rationalising large concepts of time and money. E.g. "for as little as $2.75 a day” gives customers an exact daily value for your product.
Reward repeat purchases by giving users the ability to automatically schedule and receive a new order on a regular basis at a discount.
Share your values. Customers who care about you and share similar values will be more likely to display loyalty to your company and brand.
Show you’re a reputable and trusted expert. Share your expertise on question and answer sites or by writing blog posts.
Finally, ensure you back up the promises you make. Good customer relationship management always includes sticking to your promises.