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Understanding customers: make more money by finding your target market

A critical step in marketing your business is to understand exactly who your clients are. As such, one of the major questions every business needs to ask is ‘Who are my clients?’ More often than not, the answer is ‘everyone’.  Accountants do tax. Real estate agents sell property. Plumbers are plumbers. Builders build houses. So yes, in theory ‘anyone’ could be your client. But having that mindset is a big mistake. Why? Marketing is about getting your message into the consciousness of your specific target audience – your target market. And a ‘general’ message targets no one.


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