Making it seamless
Great customer service is frictionless, and today's smart tech can make it even more so. Burger chain Grill’d is one smart business that loves to take advantage of digital solutions to improve their customers' experience.
The brand has recently introduced a new takeaway offering that makes collecting your order even smoother. Called ‘SwingBy’, the initiative allows customers to notify the restaurant team when they’re close by, so a team member can be ready with their takeaway order outside the door.
According to PWC, 80% of Australians say they want more human interaction in the future, not less. Technology is well placed to help us do that, so brands can inject a more personal touch into their customer service solutions. That's when you have the best chance of building more customer loyalty towards your brand.
Keen to do more to grow your business? Here’s how to use customer data for marketing purposes.