Your marketing needs to adapt to these formats, or you risk losing valuable opportunities to reach your customers.
But with so many different digital marketing content formats, how do you choose the right one? This post will take you through the top three formats and the pros and cons of each.
Firstly, what is content marketing?
Blogging, podcasting and video creation are all forms of content marketing. This type of marketing involves creating relevant, interesting content and sharing this across different platforms to promote your brand.
Content marketing isn’t focused on creating content that directly advertises your brand or product. It’s about providing truly engaging and informative content that addresses a problem your potential customers are trying to solve. The idea is that this builds trust and brand awareness among your target audience.
Done right, content marketing can help increase website traffic, leads and ultimately increase sales.